RTB House Editorial Team

Retargeting is a great way to reconnect with users and ultimately convert them into paying customers. However, you’re competing with other businesses for the same users’ attention. In this article, we’ll walk you through our top five retargeting strategies and how you can use them to maximize the success of your retargeting campaign and meet your business goals.

Generative AI applications are reshaping how organizations tackle marketing, product innovation, and user engagement. From generating new content to analyzing complex datasets, these advanced systems reduce repetitive tasks and unlock fresh perspectives. In this article, we explore key Generative AI examples and outline practical steps to deploy GenAI applications in different sectors, including marketing, healthcare, and finance.

When we began developing large-language models to better inform our retargeting campaigns, our team was focused on solving a fundamental challenge in digital marketing—truly understanding what users want when interacting online. User intent drives every click, search, and page view and we’d like to share what we've learned, why it matters for performance marketing, and how contextual AI can help marketers connect with audiences more effectively.

The classic phrase “if you snooze, you lose,” aptly applies to Black Friday marketing. Why? The online noise leading up to and during Black Friday is so deafening, it requires staying up-to-date on the latest tips and tech to gain an advantage. Such an advantage though, even if it comes in the form of a few useful Black Friday Marketing tips, can pay dividends.

There are more options online for consumers to choose from than ever before. But rather than this manifesting as any kind of “paralysis of choice” or panicked rush to purchase, consumer journeys are actually becoming longer and more researched. More people are starting with careful consideration, comparison, and in-depth research of prices and brands. They make more site visits and spend more time weighing their options before transacting, creating a “messy middle” between consideration and purchase that has significant implications for merchants.

rtb.com is built for SME advertisers to deliver high-quality traffic and maximise the value of their first-party data.