RTB House Editorial Team

This edition of the Cookieless Newsroom highlights intensifying regulatory scrutiny of Big Tech in Europe and growing momentum around privacy-preserving infrastructure in AdTech. Meanwhile, major platforms like Netflix and Spotify are building their own ad ecosystems to seize more control over monetization.

Generative AI applications are reshaping how organizations tackle marketing, product innovation, and user engagement. From generating new content to analyzing complex datasets, these advanced systems reduce repetitive tasks and unlock fresh perspectives. In this article, we explore key Generative AI examples and outline practical steps to deploy GenAI applications in different sectors, including marketing, healthcare, and finance.

When we began developing large-language models to better inform our retargeting campaigns, our team was focused on solving a fundamental challenge in digital marketing—truly understanding what users want when interacting online. User intent drives every click, search, and page view and we’d like to share what we've learned, why it matters for performance marketing, and how contextual AI can help marketers connect with audiences more effectively.

New York, NY - 1 June 2025 - RTB House, the performance DSP whose products are powered by unique Deep Learning algorithms, is proud to announce that it has joined the Network Advertising Initiative (NAI) as a member and joined its Board of Directors for the remainder of the 2025 term. This membership reflects RTB House’s dedication to privacy and data protection and its firm desire to advance the practices of peers in the American market. 

The classic phrase “if you snooze, you lose,” aptly applies to Black Friday marketing. Why? The online noise leading up to and during Black Friday is so deafening, it requires staying up-to-date on the latest tips and tech to gain an advantage. Such an advantage though, even if it comes in the form of a few useful Black Friday Marketing tips, can pay dividends.

Warsaw - 6 November 2025 - RTB House, a next-generation performance demand-side platform, (DSP), has proudly announced that all its entities that process client data have achieved a ISO/IEC 27001:2022 certification for Information Security Management System (ISMS). The DEKRA certification is accredited by ANAB, the largest multi-disciplinary accreditation body in North America, and a global leader in accreditation services. The certificate recognizes robustly upheld data security standards.