RTB House Editorial Team

Every January, many of us lay out our plans to make the coming twelve months “the year of…”

What’s 2023 for you? The Year of Discovery? The Year of Wellness? The Year of Exercise? The Year of My Career?

People are bombarded with thousands of ads every day, both offline and online. With the growing popularity of ad-blocking, it’s clear that they are looking for ways to reduce the number of ads shown. One of the big challenges is that most of this ad content is irrelevant to users. This article will explain how AI technology can help advertisers to deal with it and to improve campaign performance with more precise targeting through Deep Learning.

Any seasoned marketer will happily tell you that retargeting is one of the best ways to engage with potential customers on the open web. The approach allows you to find and connect with people who have previously shown interest and is a powerful tool when used correctly. But how do you measure and optimize a retargeting campaign? Well, that’s where the real fun starts—we use retargeting statistics.

It doesn’t matter how good your adverts are if you can’t find people who want to connect with your brand. Even iconic brands struggle to get seen in a sea of choices, and the key to success in modern marketing is finding the right audience through targeted advertising. This term is broad, so let’s take a look at what targeted advertising is, how it works, and how you can use it to make your advertising campaigns more effective.

New York, NY - 1 June 2025 - RTB House, the performance DSP whose products are powered by unique Deep Learning algorithms, is proud to announce that it has joined the Network Advertising Initiative (NAI) as a member and joined its Board of Directors for the remainder of the 2025 term. This membership reflects RTB House’s dedication to privacy and data protection and its firm desire to advance the practices of peers in the American market. 

The digital landscape evolves at breakneck speed, and yesterday's app marketing tactics quickly become outdated. With mobile users spending 70% of their digital media time in apps and global consumer spending on mobile apps forecast to reach nearly $400 B in 2025, the stakes for effective app marketing strategy have never been higher.
Yet many brands are still operating with outdated playbooks, missing critical opportunities to engage their most valuable audience segments. If your mobile app marketing strategy hasn't evolved beyond basic retargeting and generic messaging, you're likely leaving significant conversions and revenue on the table.