RTB House Editorial Team

CPMs, CTRs, and AIDA. The marketing world is rife with arcane acronyms, seemingly impenetrable jargon, and even seemingly straightforward terms can have nuanced meanings. There’s no better example of this than remarketing and retargeting, both terms are often used interchangeably, even by seasoned marketing professionals, but there are subtle differences that can make the difference in the success of your marketing campaigns.

Today, we’ll dive into the differences between remarketing vs. retargeting and shed some light on one of the big questions of the marketing world.

On March 7, 2023, Publicis, one of the world’s largest marketing and communications organizations, welcomed RTB House experts for a seminar centered on Deep Learning-powered campaign solutions. The well attended event took place in Seoul and was presented by members of the RTB House Korea Sales, AM and Inventory team, Josh Jang, Jieun Yang, Taekyung Kim, and Semi Hong.

In early March, the European arm of the Interactive Advertising Bureau, IAB Europe, released the latest update to their Post Third-Party Cookie Era guide.

Observing the development of the current situation in Ukraine, and due to the overall global sanctions being imposed, we have decided to suspend all our operations in Russia with immediate effect and until further notice.