Articles written by Kacper Polewiak
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Google’s Updates, FLEDGE & SSPs, Cafemedia on Topics API, DSA & DMA Are On
In this media review, you can find out more about the latest Google announcements concerning the 3rd-party cookie phase out being postponed until 2024 [Note: In April 2024, it was further postponed until early 2025] and the tests expansion for the Privacy Sandbox for the Web, the news connected with Google’s Origin Trials and Topics API, as well as the reboot to the EU’s digital rulebook by the European parliament—DSA and DMA.
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Apple’s Double Trouble, Privacy Sandbox Progresses, AWS Clean Rooms, and other news
In this Media Review, we bring together 5 stories, including Apple facing a new lawsuit over its data collection practices, the Privacy Sandbox expansion for web testing in 2023, and the EU’s Digital Services Act entering into force.
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Positive Feedback for FLEDGE, DOJ Sues Google, Dark Patterns Fight, IDFV Tracking
In this Media Review, we bring together 4 stories, including the positive reception for FLEDGE, the French privacy regulator fining a game developer for leveraging IDFV (Identifier For Vendors), and the European Center for Digital Rights unifying the “dark patterns” interpretation in terms of cookie consent pop-up windows.
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FLEDGE’s Momentum, Green Light for TrustPID, Clean Rooms Standardized, and Other News
In this Media Review, you can find out more about the testing progress of FLEDGE, the green light for the joint venture creation of TrustPID—a digital ad platform (by Deutsche Telekom, Orange, Telefonica, and Vodafone), the Privacy Sandbox Beta coming to Android, and more.
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Privacy Sandbox, FLEDGE & Header-bidding, Google Analytics
In this Media Review, we describe Google’s announcement on the Single Origin Trial, Google’s Header Bidding, considerations about FLEDGE, and Tim Cook’s call for a federal data privacy law.
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Privacy Sandbox for CTV, Apple’s PCM and SKAdNetwork 4.0, and more
In this Media Review, we describe the most important findings from the 2022 Apple Worldwide Developers Conference, the status of Google’s preparations for disabling third-party cookies, Apple’s updates in its SKAdNetwork documentation that change the game for mobile ad-tech, and more.