Other Popular Authors

Kacper Polewiak

Private Advertising - Project Specialist

Project Specialist at RTB House since February 2022, with extensive experience in the TMT (Telecom, Media & Technology) sector gained at McKinsey, and expertise in adtech developed at RTB House. Specializes in cookieless solutions and strategies for navigating third-party cookie constraints. Actively participates in ad tech conferences to stay at the forefront of industry developments.

Articles written by Kacper Polewiak

Published:
9 February 2023
Positive Feedback for FLEDGE, DOJ Sues Google, Dark Patterns Fight, IDFV Tracking
In this Media Review, we bring together 4 stories, including the positive reception for FLEDGE, the French privacy regulator fining a game developer for leveraging IDFV (Identifier For Vendors), and the European Center for Digital Rights unifying the “dark patterns” interpretation in terms of cookie consent pop-up windows.
Published:
15 May 2023
FLEDGE’s Rebranding, UID 2.0 Goes Private, SDA Context Proves Reliable, Google’s IBA Test, and Other News
In this Media Review, you can read 5 stories, including Google renaming FLEDGE to Protected Audience API, results from Google Ads’ IBA testing, and more details about Apple’s change in Safari.
Published:
16 June 2023
Earlier Third-Party Cookie Deprecation, Record-Breaking GDPR Fine For Meta, Apple Blocks More Trackers
In this Media Review you can read about Google’s Privacy Sandbox advancements, Meta’s unprecedented GDPR fine, and Apple’s new preventive measures to third-party tracking.
Published:
12 September 2022
Will the cookieless future kill personalized ads?
The end of third-party tracking cookies is on the horizon, but it’s not as bad as you might think. Despite concerns from some advertisers that losing third-party cookies will make it impossible to deliver personalized advertising, there are already a number of effective solutions in the works to ensure that users can still enjoy relevant ads, without any privacy fears.

Let’s take a quick dive into why third-party tracking cookies are being retired, what that means for your advertising strategy, and why it’s actually a good thing for both customers and advertisers.
Published:
24 April 2023
What Are First-Party Cookies, and How Can Brands Use Them to Reach Customers?
The cookieless future is fast approaching, and this means that brands need to rebuild their marketing strategies around alternatives to third-party cookies. Navigating this new environment will require mastering a suite of tools, including another type of cookies: first-party cookies.

To understand how you can make the most of first-party cookies, let’s dive into what they are, how they work, and how advertisers use them.
Published:
8 August 2022
Google’s Updates, FLEDGE & SSPs, Cafemedia on Topics API, DSA & DMA Are On
In this media review, you can find out more about the latest Google announcements concerning the 3rd-party cookie phase out being postponed until 2024 [Note: In April 2024, it was further postponed until early 2025] and the tests expansion for the Privacy Sandbox for the Web, the news connected with Google’s Origin Trials and Topics API, as well as the reboot to the EU’s digital rulebook by the European parliament—DSA and DMA.