Three types of events in 2026
We’ve selected over 60 marketing events scheduled to take place in 2026. Some will not work for your brand, but others could be huge opportunities you are currently missing. We’ve broken them down by quarter and into three categories:
- Cultural events: Sport, music, film, art, and entertainment events that your brand can tap into.
- Industry events: Marketing and tech conferences and events around the world where you can get insight and inspiration.
- Calendar events: Holidays, sales events, and special days that occur each year and should be a part of your yearly strategy.
Why event-based marketing drives performance
Major events create predictable patterns that performance marketers can leverage:
Demand spikes become trackable - Cultural events and shopping holidays generate measurable surges in search volume, site traffic, and purchase intent. You can forecast these spikes and allocate budget accordingly.
Intent signals shift - User behavior changes around events. During sales periods, price-sensitive searches dominate. During cultural moments, discovery and aspiration drive clicks. Understanding these shifts helps you adjust creatives, messaging, and targeting.
Remarketing pools grow faster - Events bring new visitors to your site. Building remarketing audiences in the weeks leading up to major shopping holidays ensures you have engaged users ready to convert when promotions launch.
First-party data becomes more valuable - Events enable you to capture behavioral signals—such as what users browse during Fashion Week and which products they compare during Prime Day—that inform personalization long after the event ends.
Strategic timing becomes more important - Smaller amounts spent at the right time can be much better for your business than larger budgets spent at the wrong moment. Event planning is budget optimization.
How to plan your 2026 event strategy
You know that strategic planning is the key to success, so how does that work for major events?
Build your calendar early - Map out which events matter for your vertical, geography, and customer base. Not every event is relevant—focus on the 10-15 that align with your audience's behavior.
Plan budget waves, not flat spend - Allocate higher budgets in the weeks leading up to major events to build remarketing pools, then increase them again during the event itself when intent peaks.
Segment by intent - Different events attract different mindsets. Fashion Week visitors are browsing for inspiration, while Black Friday visitors are hunting for deals. Adjust creatives and offers accordingly.
Prepare creatives and promotions in advance - Don't scramble. Have event-specific assets, landing pages, and promo codes ready weeks in advance so you can test and optimize before launch.
Track event-specific KPIs - Monitor how performance differs during events vs. baseline periods. Which events drive the highest conversion rates? The best ROAS? The most valuable customers? Use this data to prioritize next year.
Let’s jump in and take a look at the top marketing events in 2026 and how you can leverage them to your advantage. Use this calendar to plan smarter campaigns around demand peaks and ensure you don't miss the industry events where the best ideas and connections happen.
Top marketing events of Q1 2026
Cultural events
11 January to 16 March, Award Season (Golden Globes & Oscars), Los Angeles, USA
The Golden Globes kicked off awards season in January 2025 with over 10 M domestic viewers, and double that number tuned in for the Oscars in March. These and other film awards ceremonies are watched globally and attract the world’s biggest stars. This is the moment for luxury brands, entertainment platforms, streaming services, and lifestyle brands to associate with the glitz and glamour of cinema's most prestigious nights.
12 January to 1 February, Australian Open, Melbourne, Australia
The first Grand Slam tennis tournament of the year attracts millions of viewers worldwide. This is an excellent opportunity for sports brands, athletic wear companies, beverage brands, and streaming platforms to connect with tennis enthusiasts and active lifestyle consumers who are inspired by elite athletic performance.
1 February, The 67th Annual Grammy Awards, Los Angeles, USA
Music's biggest night honors the year's best artists and performances. If your brand has a connection with nominated artists, this is the time to highlight them. Perfect for music streaming services, audio equipment brands, fashion labels, and entertainment companies to align with music culture.
5 February to 14 March, The Six Nations Rugby Tournament
Europe's flagship rugby tournament sees England, France, Ireland, Italy, Scotland, and Wales compete for continental supremacy. While rugby's reach is more focused than football, its fans are highly engaged. Ideal for sports brands, beer companies, hospitality businesses, and broadcasters to connect with this passionate, dedicated audience across multiple European markets.
6 to 22 February, Winter Olympics 2026, Milan-Cortina, Italy
The world's premier winter sports competition showcases athletic excellence across multiple disciplines. Perfect for sports equipment manufacturers, outdoor apparel brands, travel companies, and global sponsors to align with Olympic prestige and reach audiences celebrating athletic achievement and international competition.
8 February, Super Bowl LX, Santa Clara, USA
With over 127.7 M viewers in 2025, the Super Bowl is the most-watched telecast in U.S. television history. This is the ultimate opportunity for brands of all types—from automotive to snacks to tech—to create iconic advertisements that reach massive audiences and generate cultural conversation well beyond game day.
11 February to 10 March, Fashion Weeks
New York (11 Feb), London (19 Feb), Milan (24 Feb), Paris (2 Mar) make up the “Big Four” for fashion brands.. This global events circuit travels from New York through Europe's style capitals, culminating in Paris. Essential for fashion brands, beauty companies, luxury retailers, and lifestyle brands to showcase collections, set trends, and connect with fashion-conscious consumers worldwide.
14 to 18 February, Brazilian Carnival, Brazil
One of the world's largest and most vibrant cultural celebrations attracts millions of participants and viewers, most famously on the streets of Rio de Janeiro. Ideal for travel companies, beverage brands, fashion retailers, and hospitality businesses to tap into the festive energy and celebration spirit that resonates across Latin America and beyond.
17 March to 3 April, Women’s African Cup of Nations, Morocco
Africa's premier football tournament brings together the continent's best national teams and captivates millions of fans across Africa and the diaspora. A crucial opportunity for beverage brands, sports apparel companies, telecommunications providers, and streaming services to connect with passionate football fans in rapidly growing African markets and celebrate the rapid growth of women’s sports.
Industry events
23 to 26 February, eTail West, Palm Springs, USA
A leading retail and ecommerce conference bringing together retail executives and solution providers to explore digital commerce strategies. Important for ecommerce platforms, retail technology vendors, and digital marketing providers. A place to connect with retail decision-makers, understand emerging consumer trends, and showcase innovations.
3 to 5 March, ITB Berlin, Berlin, Germany
The world's largest travel industry trade show covers everything from business travel to sustainable tourism. Essential for airlines, hotel chains, travel tech companies, and tourism boards to showcase innovations, understand evolving traveler expectations, and connect with key players shaping the travel industry's future.
10 to 12 March, One to One Monaco, Monaco
This landmark networking event gathers over 2,000 attendees for three days of high-level business meetings. Perfect for luxury B2B brands, enterprise solutions, and premium service providers, this exclusive setting facilitates meaningful relationship-building and strategic partnerships with decision-makers.
17 to 18 March, D3 Con, Hamburg, Germany
The world's largest programmatic advertising conference brings together leading minds in digital marketing. Crucial for ad tech companies, agencies, and marketing platforms to demonstrate expertise, stay ahead of programmatic trends, and network with decision-makers driving advertising innovation.
24 to 26 March, Shoptalk, Las Vegas, USA
Thousands of retail changemakers gather to create the future of retail. Critical for ecommerce platforms, retail technology providers, payment solutions, and logistics companies to get early insights into narratives shaping the industry and connect with decision-makers planning their retail strategies for the year ahead.
Calendar events
14 February, Valentine's Day, global
This global celebration of romance drives significant consumer spending, with couples worldwide exchanging gifts and enjoying romantic dinners. An opportunity for jewelry retailers (especially high-end pieces), restaurants, florists, chocolate brands, greeting card companies, and experience providers to capitalize on emotional purchasing and the desire to express love through meaningful gifts.
17 February to 19 March, Ramadan, global
The Islamic holy month sees shifts in shopping patterns, with increased evening commercial activity and gift-giving before Eid celebrations. Important for food & beverage brands, retailers, and hospitality businesses in Muslim-majority markets to adapt messaging, capitalize on pre-Eid shopping surges, and align with the spiritual and communal values of the season.
8 March, International Women's Day, global
A global day celebrating women's achievements and advocating for gender equality. A chance for brands to demonstrate values alignment, support women-owned businesses, highlight female leadership, and connect authentically with audiences who prioritize diversity and inclusion. Particularly effective for beauty brands, professional services, tech companies, and retailers to showcase their commitment to women's empowerment.
Top marketing events of Q2 2026
Cultural events
US Spring Music Festivals, USA
Coachella in California's Colorado desert (10 to 12 April) and EDC in Las Vegas (15 to 17 May) are two of America's largest music festivals, attracting hundreds of thousands of attendees. Perfect for outdoor gear retailers, beverage brands, and fashion companies targeting young, experience-seeking festival-goers.
4 May, The MET Gala, New York, USA
Considered "fashion's biggest night out," this charity event raises eight-figure sums for the Metropolitan Museum of Art's Costume Institute while celebrating the annual fashion exhibit. This year's theme will celebrate "Costume Art." Perfect for luxury fashion brands, jewelry companies, beauty brands, and premium lifestyle companies to associate with haute couture's most exclusive night and connect with fashion-forward, affluent audiences.
9 to 31 May, Giro d'Italia, Bulgaria to Italy
The 109th edition of Italy's premier cycling race kicks off with its Grande Partenza in Bulgaria before concluding in Rome. This Grand Tour attracts millions of cycling enthusiasts across Europe and beyond. A perfect opportunity for bicycle manufacturers, sports nutrition brands, outdoor apparel companies, travel businesses, and Italian lifestyle brands to connect with dedicated cycling fans following one of the sport's three most prestigious races across stunning European landscapes.
12 to 23 May, Cannes Film Festival, Cannes, France
Unlike the Oscars, which reward the previous year's films, Cannes celebrates and showcases what cinema lovers have to look forward to. While exclusive and difficult to attend, it's a chance for luxury brands, entertainment platforms, fashion houses, and premium lifestyle brands to connect with cinephiles and associate with the prestige of international cinema's most anticipated premieres.
16 May, Eurovision Song Contest Final, Basel, Switzerland
Eurovision brings together Europe's best musical acts competing for continental votes. In 2025, Eurovision achieved a record-breaking 166M television viewers. The results announcements are almost as entertaining as the performances. Ideal for music streaming services, telecommunications companies, beverage brands, and entertainment platforms to tap into the massive, engaged pan-European audience celebrating music and cultural diversity.
24 May to 7 June, The French Open (Roland-Garros), Paris, France
The only Grand Slam held on clay courts makes this tournament unique in tennis. In 2024, the tournament broke records with 675,080 fans in attendance. An ace for sports brands, luxury goods companies (given the Parisian location), tennis equipment manufacturers, and premium beverage brands to connect with tennis enthusiasts and associate with this prestigious sporting tradition.
30 May, UEFA Champions League Final, Budapest, Hungary
European club football's most prestigious match crowns the continent's champion. The Champions League Final attracts hundreds of millions of viewers worldwide, making it one of the biggest single sporting events of the year. A massive game for sports brands, beverage companies, consumer electronics, automotive brands, and betting/gaming companies to reach passionate football fans across Europe and globally during this peak moment of sporting drama and celebration.
9 to 11 June, Shoptalk Europe, Barcelona, Spain
Europe's premier retail innovation conference brings together 4,500+ senior decision-makers (1 in 3 C-suite) from 62 countries. Critical for ecommerce platforms, retail technology providers, payment solutions, and brand executives to connect with Europe's most forward-thinking retail leaders, discover digital innovations for physical and online retail, and pack months of strategic meetings into three days.
16 to 20 June, Royal Ascot, UK
One of Britain's most iconic social and sporting events, where fashion meets horse racing. Despite competition from other events, it reached a peak of 1M viewers in 2024. Perfect for luxury fashion brands, hat designers, champagne producers, and premium hospitality providers to align with British elegance and connect with affluent audiences who value tradition and style.
29 June to 12 July, Wimbledon, London, UK
The oldest tennis tournament in the world and certainly one of the most famous. In 2025, U.K. TV viewers peaked at 8.8M. A unique event for sports brands, strawberry and cream producers, premium beverage companies, and British lifestyle brands to tap into tennis history and connect with fans celebrating the sport's most iconic grass-court competition.
Industry events
20 to 24 April, Hannover Messe, Hannover, Germany
While not exclusively a marketing event, this massive industry and development conference boasts around 6,500 exhibitors and over 200,000 annual visitors. Important for B2B marketers focused on industrial sectors, manufacturing technology providers, automation companies, and sustainability solution providers to make connections and understand how industrial buyers make decisions.
21 to 22 April, Tech.eu Summit London, London, UK
This two-day event brings together leading voices in Europe's tech ecosystem, from venture capital and startup founders to regulators and innovation leaders. Essential for B2B tech companies, SaaS platforms, startup service providers, and investment firms to network with European tech's decision-makers and position themselves within the continent's rapidly evolving innovation landscape.
5 to 6 May, OMR (Online Marketing Rockstars), Hamburg, Germany
One of Europe's largest digital marketing and technology events should be highlighted in every marketing calendar. Combining a two-day exhibition with a two-day conference, it's a dream opportunity for marketing technology providers, agencies, social media platforms, and ad tech companies to take the industry's pulse and make lasting professional connections with European marketing leaders.
6 to 7 May, Netcomm Forum, Milan, Italy
A digital and ecommerce retail event bringing together Italian and European ecommerce leaders. Important for ecommerce platforms, payment providers, logistics companies, and retail technology vendors to connect with decision-makers, understand Italian market concerns, and demonstrate solutions addressing the specific challenges facing Mediterranean ecommerce markets.
20 May, Score Zürich, Zürich, Switzerland
A marketing industry event bringing together professionals from across the Swiss and European marketing landscape. Essential for agencies, brand marketers, and marketing technology providers to network with Swiss market leaders, understand regional marketing challenges, and demonstrate expertise in one of Europe's most affluent and sophisticated markets.
23 to 25 June, CommerceNext Growth Show, New York, USA
A conference focused on accelerating ecommerce growth, connecting brand leaders with technology providers and growth strategies. Valuable for ecommerce platforms, growth marketing agencies, and retail technology companies to discover scalable commerce solutions.
Calendar events
6 April, Easter Monday, global
Spring's first big holiday drives significant consumer spending, with average per-person spending in the U.S. reaching $177.06 in 2024. Chocolate brands, toy retailers, home & garden stores, and family entertainment venues should leverage themes of renewal, spring, and family togetherness to drive seasonal sales and connect with celebration-focused consumers.
10 May, Mother's Day, USA (date differs around the world)
A celebration of mothers and motherhood that sees consumer spending on gifts, dining, and experiences. A time to shine for jewelry retailers, florists, restaurants, greeting card companies, spa and wellness brands, and gift retailers to capitalize on the emotional connection and desire to honor mothers with thoughtful purchases and memorable experiences.
25 May, Memorial Day Sales, USA
Taking place on the last Monday of May, Memorial Day honors fallen military personnel and marks a major federal holiday sales period. Deals often start as early as 1 May. Big opportunity for electronics retailers, home & garden brands, appliance companies, and furniture stores to offer steep discounts that kickstart customer relationships and build long-term brand loyalty through value-driven shopping experiences.
Top marketing events of Q3 2026
Cultural events
4 to 26 July, Tour de France, France
An annual multi-stage bike race that sees competitors racing through France. It's the perfect marketing event for brands focused on outdoor sportswear, particularly cycling-related products. Bicycle manufacturers, sports nutrition brands, outdoor gear companies, and travel businesses can connect with cycling enthusiasts and active lifestyle consumers following this prestigious race.
11 June to 19 July, FIFA World Cup 2026, USA, Canada, Mexico
The world's biggest sporting event comes to North America, with matches across three host nations. The World Cup attracts billions of viewers globally, making it the ultimate sporting event for brands of all types—beverages, sportswear, electronics, automotive, and more—to reach massive international audiences and associate with the world's most passionate sporting celebration.
July and August, European Music Festivals, various European countries
Summer brings Europe's biggest music festivals, with major events across the continent in July and August. These include Glastonbury (UK), Tomorrowland (Belgium), Primavera Sound (Spain), and countless others, attracting millions of attendees. Perfect for outdoor gear retailers selling tents and camping equipment, beverage brands, fashion companies, travel services, and brands targeting young, experience-seeking festival-goers planning their summer adventures.
7 to 31 August, Edinburgh Festival Fringe, Edinburgh, UK
For three weeks every August, Edinburgh becomes a center of arts and culture. In 2024, 125,000 visitors attended. Artists and performers from around the world showcase their talents across theater, comedy, and more. The striking visuals and cultural energy create opportunities for arts organizations, hospitality brands, beverage companies, and lifestyle brands to connect meaningfully with art lovers and cultural enthusiasts.
22 August to 13 September, Vuelta a España, Spain
Spain's premier cycling race takes place over three weeks across a 21-stage course, which is slightly longer than the Tour de France. Another key opportunity for cycling brands, sports nutrition companies, outdoor apparel retailers, and travel businesses to engage with dedicated cycling fans following the professional racing season.
26 August to 5 September, The Venice Film Festival, Venice, Italy
The world's oldest film festival and one of the "Big Five" international film festivals. Screenings take place in the historical Palazzo Del Cinema on the Lungomare Marconi. Ideal for luxury brands, film production companies, streaming platforms, and premium lifestyle brands to associate with cinematic prestige and connect with international film industry professionals and cinephiles.
31 August to 13 September, US Open, New York, USA
The final Grand Slam event in the tennis calendar. The event averages around one million viewers and showcases world-class tennis talent. Excellent for sports brands, luxury goods companies, tennis equipment manufacturers, and premium beverage brands to connect with tennis enthusiasts and associate with New York's prestigious sporting tradition.
11 September and 4 October, Fashion Week—"The Big Four" (September editions)
New York (11 Sept), London (17 Sept), Milan (23 Sept), Paris (28 Sept). The fashion circuit returns for Fall/Winter collections. A big week for fashion brands, beauty companies, luxury retailers, and lifestyle brands to showcase new collections, set autumn trends, and connect with fashion-conscious consumers preparing for the upcoming season.
Industry events
July, MAD//Fest, London, UK
One of the biggest marketing events in 2026. All tickets sold out in 2025 as participants enjoyed pitches, networking, food, drinks, parties, and incredible DJs. An event for marketing agencies, ad tech companies, brand marketers, and media professionals to connect with industry peers, discover new trends, and celebrate marketing creativity in an energetic festival atmosphere.
10 to 12 August, eTail East, Boston, USA
An East Coast retail and ecommerce conference gathering industry experts to discuss digital commerce innovation and customer experience. Important for ecommerce solutions, omnichannel technology providers, and customer experience platforms to engage with retail leaders, share best practices, and demonstrate technologies.
23 to 24 September, DMEXCO, Cologne, Germany
Digital Marketing Exposition & Conference is a must-attend marketing event. The Cologne-based conference (with online attendance options) connects key players in the marketing space. Its keynotes provide insights into where digital marketing is headed. Critical for ad tech companies, marketing platforms, agencies, and brands to stay ahead of digital trends and network with European marketing decision-makers.
29 September to 1 October, Shoptalk Fall, Nashville, USA
The fall edition of retail's major conference brings together industry changemakers to explore retail innovation. Critical for retail technology providers, ecommerce platforms, and payment solutions to connect with decision-makers, preview holiday season strategies, and position solutions ahead of the crucial Q4 retail period.
Calendar events
4 July, Independence Day, USA
A time for fireworks, BBQs, and connecting with friends and family. It's a great moment for brands to tap into the patriotic enthusiasm permeating the nation. Opportunity for food & beverage brands, outdoor equipment retailers, entertainment companies, and hospitality businesses to align with American celebration and leverage promotions that highlight national pride and summer enjoyment.
Mid-July, Amazon Prime Day, global
A massive sales event where Prime members can grab amazing deals. In 2025, it generated significant global revenue. While challenging for non-Amazon sellers, people remain in deal-seeking mode. Important for ecommerce platforms, retailers, and brands to create counter-programming promotions that tempt shoppers to their platforms instead, leveraging the deal-hunting energy Prime Day creates.
1 September, Labor Day, USA
Often called the "unofficial end of Summer," Labor Day is a national holiday marking a key sales period. An opportunity for electronics retailers, home goods brands, furniture stores, and fashion retailers offering end-of-summer clearance sales to capture consumers preparing for fall and back-to-school season.
Top marketing events of Q4 2026
Cultural events
31 October to 13 November, 2026 Youth Olympic Games, Dakar, Senegal
Senegal hosts the first Olympic sporting event on the African continent. This historic youth competition showcases emerging athletic talent and celebrates Africa's growing prominence in global sports. Excellent for sports brands, youth-focused companies, telecommunications providers, and brands looking to connect with African markets and demonstrate support for youth development and continental sporting achievement.
6 December, Formula 1 Abu Dhabi Grand Prix (Season Finale), Abu Dhabi, UAE
The climactic final race of the F1 season determines championship winners. Formula 1 has seen explosive growth, with 26% of viewers of the Netflix docuseries 'Drive to Survive' having no prior interest in the sport. A major opportunity for luxury brands, automotive companies, travel providers, and beverage companies to connect with F1's increasingly diverse, younger, global fanbase, captivated by motorsport's drama and prestige.
See also: What Is Targeted Advertising, and How Does It Work?
Industry events
6 to 8 October, One to One Biarritz, Biarritz, France
A premium business meeting event connecting senior decision-makers with innovative solution providers through pre-organized, tailor-made one-to-one meetings. Important for marketing technology platforms, customer experience solutions, and digital agencies to meet executives with active projects, engage in inspiring conferences, and build strategic partnerships in an exclusive networking setting.
21 to 23 October, ad:tech tokyo, Tokyo, Japan
One of Asia's leading advertising technology conferences exploring digital marketing innovations. Important for ad tech providers, agencies, and brands looking to enter Japanese and Asian markets, understand regional digital trends, and connect with decision-makers in one of the world's most advanced advertising ecosystems.
October, Webrazzi Summit, Istanbul, Turkey
Turkey's leading tech and startup conference brings together entrepreneurs, investors, and innovators. Important for tech companies, venture capital firms, and digital service providers looking to enter Turkish and Middle Eastern markets, connect with regional decision-makers, and understand opportunities in this rapidly growing digital economy.
10 to 13 November, Websummit, Lisbon, Portugal
A conference bringing together 70,000 members of the tech industry. It's a great event for networking, particularly if you're interested in learning where MarTech is headed over the next year. Interesting for tech companies, marketing platforms, startup founders, and innovation leaders to connect with Europe's tech ecosystem and understand emerging trends.
November (TBA), Brand Week Istanbul, Istanbul, Turkey
As we stand on the verge of a brand-new world, technology, culture, health, the economy, and business models are being redefined. This November event explores the codes of this "new world" and examines the meaning, direction, and potential of transformation. Important for brand strategists, creative agencies, marketing leaders, and companies looking to understand how global transformation impacts brand building in emerging markets.
November (TBA), Tech for Retail, Paris, France
An important European trade show focusing on technological innovations for physical retail and ecommerce. Some of the latest digital tools for marketers will be on display, and industry-leading minds will be in attendance. Critical for retail technology providers, ecommerce platforms, payment solutions, and store innovation companies to showcase solutions and connect with retail decision-makers planning their digital transformation strategies.
See also: How to Create and Expand Retargeting Campaigns
Calendar events
31 October, Halloween, global
Spooky skeletons and ghosts are out and about for this holiday. Halloween is a great chance to connect with customers in a lighthearted way. A sweet opportunity for candy brands, costume retailers, party supply companies, entertainment venues, and home decoration brands to capitalize on the festive spirit and consumer spending on celebrations, treats, and themed experiences.
8 November, Diwali, India, and various countries
The Hindu festival of lights celebrates the victory of light over darkness with gift-giving, festive meals, and decorations. A prime moment for jewelry brands, electronics retailers, home decoration companies, clothing retailers, and confectionery brands to capitalize on one of the year's biggest shopping periods in Indian markets and the global diaspora.
11 November, Singles Day, China, and global
Originally a Chinese shopping holiday, Singles Day has become the world's largest online shopping event, dwarfing Black Friday and Cyber Monday combined. In recent years, it has generated record-breaking sales figures. Critical for ecommerce platforms, consumer electronics brands, fashion retailers, and beauty companies targeting Asian markets and global online shoppers seeking massive discounts and exclusive deals.
26 November, Thanksgiving, USA
This cozy family time is traditionally spent eating large quantities of delicious food and lounging on the sofa watching sports. There's a boost in food & beverage sales, and with so much downtime, people take out their phones and hop online. In fact, 72% of Thanksgiving online sales came via mobile. In the U.S., 2024 sales amounted to $6.1 B, up from $5.6 B the previous year. A significant opportunity for food brands, streaming services, mobile apps, and retailers to capture attention during family downtime.
27 November, Black Friday, global
This is a big one. Black Friday 2024 was record-breaking, with global online sales reaching $74.4 B. Marketers need to carefully plan how to approach this event, with groundwork laid well in advance—a carefully executed plan can really pay dividends as shoppers hunt for good deals. Essential for virtually all retail sectors, from electronics to fashion to home goods, to create compelling promotions that stand out in the year's most competitive sales period.
30 November, Cyber Monday, global
Cyber Monday comes just after Black Friday, and this isn't a bad thing. Online sales for Cyber Monday are even stronger. In fact, in 2024, it became the biggest online sales day in U.S. history with $13.3 B generated, $0.9 B more than in 2023. You can often use momentum built over Black Friday to propel you into a successful Cyber Monday, making the best of both marketing events. Critical for electronics retailers, subscription services, and digital-first brands.
25 December, Christmas, global
This is the last big event on our list. Christmas is a huge sales period and a big event for marketers. You get to have fun with your ads and lean into some of the silliness and warmth of the Christmas period. You shouldn't be afraid to start early, as many people will be looking for deals well in advance of December. A vital time for virtually all consumer brands—from toys and electronics to food and fashion—to capture the year's largest consumer spending period, driven by gift-giving, celebration, and family gatherings.
Ready to lay out your marketing strategy for 2026?
Planning is half the battle, but you also need to work with a team that can execute on those plans. That’s where RTB House comes in. We are the next-generation performance DSP, and we use Deep Learning-powered algorithms, first-party data, and user intent signals to bring better results from marketing campaigns. We review the 2026 marketing event calendar with our clients and devise strategies to connect with users on an emotional level.
Do you want to learn more? Contact our team today.
