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Every Ad. In the Right Place. Digital Ad Campaigns for Online Marketplaces

Trends in Spend. Building a More Seamless Customer Journey

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See [report preview](https://www.datocms-assets.com/64097/1694457927-2023-guide-to-a-multiple-retargeting-strategy.pdf).

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Guide to a Multiple Retargeting Strategy - cover photo

See the multiple retargeting strategy report and get to know how to get the most out of your advertising efforts with multiple partners.

Read our new report about multiple retargeting strategy

Hello, and welcome to ‘My Podcast’.

My name is Jim Price and I am Head of Travel North America   for RTB House. 

For this installment of our podcast, I will be sharing, in around 2 minutes of your time, some thoughts on Deep Learning AI and how it is changing programmatic performance marketing.

Let’s start with: what is Deep Learning?

Deep Learning is the latest evolution of Artificial Intelligence. AI has been around for decades, back to the sixties, whereas Deep Learning has been possible for the past decade – in great part because of the availability of affordable cloud computing and storage. It is a technology that mimics how our brains deal with data and problem solving. It thrives while collecting and organizing unstructured and chaotic data into new and revised algorithms to solve complex problems in ever-changing marketplace. Deep Learning outperforms its predecessor, Machine Learning, because it has more and better data to make better predictions and is constantly evolving to new market conditions. 

So why does Deep Learning matter to you as a travel marketer?

Deep Learning processes 2500x more data, allowing full funnel performance marketing solutions to make better predictions and decisions about which travel shoppers are most valuable; which shoppers are most likely to convert (and not just abandon); which products to show them in an ad; which publishers to advertise on; how much to pay for that placement; how to maximize campaign reach – all the while maintaining your campaign goals.

Bottom line, we see approx. 50% increase in reaching your audience.

We see roughly a 29% increase in performance across click-through rate (CTR), conversion rate (CR), and average booking value.

There is no additional cost to you for hitting your goals

Finally, in a cookie-less world – Deep Learning will be an even more powerful factor as we change what data is available to make decisions on “right user, right time, right price”. Having 2500x more data and being able to use that data to make better choices is going to be another game-changer.

We will be releasing another podcast in a couple of weeks – keep an eye on LinkedIn for the next installment. If you would like to continue this conversation, please DM me. 

Thank you.

Full transcription below

Retargeting

pages about 
multiple retargeting strategies

charts and stats 
based on RTB House internal data

See all case studies

Read the best of our clients' success stories.

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Brazilian auto classifieds site attributes nearly three-quarters of all retargeting conversions to RTB House. 

Better Outcomes Driven by Multiple Retargeting Strategies

Push the button. Powering up ads for electronics brands during promo periods

The very best strategists ask: “What are our competitors not doing?” They look for activities that competitors are missing in promotional periods as well as ways to enhance campaign performance.

Electronics customers are, by definition, usually more tech-savvy than in other domains. By the time the sales periods arrive, people know exactly what they want–so it’s no good just pitching ads to customers at the last minute.

We can clearly see sales patterns and make strong predictions about the future, so there’s no reason for any electronics brand to be unprepared for promotional periods.

Users are fiercely loyal to devices and appliances from particular brands. This translates into a huge value over time for electronics brands–through generations of devices and innovations.

We’ve spent hundreds of hours researching promotional periods and then developing a way that any brand can approach these critical moments in the e-commerce calendar with total confidence.

Businesses sometimes shy away from experimentation because it can seem like a risk–but if brands only stick to the same tactics as competitors, they are unlikely to find the niche opportunities that unlock extra value.

# In the guide:

- Defining a multiple retargeting strategy
- The benefits of working with multiple retargeters
- Addressing multiple retargeting myths
- Attribution models in multiple retargeting campaigns
- The rules for implementing a multiple retargeting strategy
- Tips on managing ad budgets while working with multiple retargeters