Promo FOMO? Don’t miss out with your promo campaigns
If your brand gets strong results from its online promotion campaigns, congratulations. We appreciate how many moving parts there are and how fierce the competition is. But could your results be stronger still? Promo FOMO? is a report that analyzes internal RTB House Black Friday and Cyber Week data. It highlights key trends and offers insights into how digital marketers can improve promo results.
What you will find in the report:
- Real-world innovations currently being deployed by leading brands.
- The trends shaping business decisions around promos.
- Exclusive RTB House internal data around Black Friday.
pages of promo trends
pages of exclusive RTB House data
retail industries
Discover more promo trends. Get the full report
FAQ
Promo FOMO refers to the "the fear of missing out" that many brands can experience during promotional periods. Namely, concerns centered around not maximizing the unique opportunities that promo periods provide. The report argues that brands can move beyond simply reacting to this pressure by combining planning, technology, and strategy to get stronger results from promo periods.
RTB House's report explains that Machine Learning typically builds lookalike audiences from historical, structured data and can often display previously viewed products, while Deep Learning identifies non-obvious converters from real-time behavioral signals, encourages new product discovery, and improves continuously without manual retraining.
RTB House's internal data shows the sales value generated for clients increased 48% in November 2025, driven by retargeting and promo-specific strategies.
The report draws on RTB House's internal campaign data—median results from over 700 retargeting campaigns run across Germany, France, the UK, Japan, Poland, and the US between September and December 2025, alongside real-world case studies and category benchmarks across fashion, electronics, home & garden, health & beauty, and sporting goods.
In 2025, electronics showed the steepest month-over-month conversion increases among the five verticals RTB House analyzed.
