One-In-A-Million Ad Campaigns for Marketplaces
Online marketplaces can have millions of products. The most effective ads identify and display those very few items that will truly resonate with users and drive conversions. If you are looking for performance ads that improve your online marketplace, this comprehensive guide will also resonate.
Contents
In the guide:
- Unique insight, stats, and trends for huge ecommerce sites.
- The value of niche marketplaces and examples of thriving sites.
- Exploring the complex relationship between online retail and Gen Z, and what it means for your marketplace.
- A wide-ranging debate among our in-house experts about successful multi-category and multi-vendor sites.
- How Deep Learning-powered campaigns bring better results.
- The importance of in-app campaigns that power engagement on every device.
pages of dedicated content for marketplaces
In-depth opinions from our in-house experts
Marketplaces that do things differently
Must-haves for marketplaces in 2025
1 / 3
There are three ways in which brands can operate in the vast world of ecommerce: pushing everything into marketplaces, working with select retailers, or sticking to D2C. This guide celebrates marketplaces; however, in order to understand their value, it is worth considering why a marketplace model might not be right for some businesses.
Jaysen Gillespie
VP of Product Marketing and Analytics
Customer experiences will continue to evolve as technology advances and expectations change. This guide features some trends that present big opportunities for the way that marketplaces both operate and advertise.
Veronika Witkowska
Country Manager Portugal, RTB House
Marketplaces entering new countries must understand that [...] the way people shop and the market conditions will differ. It’s not possible to just replicate a marketplace template from one location to another without first doing research and adapting the right elements to bring success.
Takahiro Kato
Business Development Manager Japan, RTB House
See more
Case studies
Featured case studies
Read the best of our clients' success stories.
