Video Ads

A report prepared by Wave9 shows that 89% of Internet users mainly watch videos during the day on the Internet. The report by MarketingCharts.com proves that the average person watches 84 minutes of videos every day. It seems that consumers prefer videos over other content on the Internet. That’s why personalized video marketing is becoming more and more important in the contemporary world. Personalized videos generate 42% more profits than non-personalized content (according to HubSpot).

When we think about data in the modern world, our thoughts often land upon the famous line from the Rhyme of the Ancient Mariner, “Water, water, everywhere, but not a drop to drink.” Just as ancient sailors could be surrounded by undrinkable ocean water, today we’re drowning in so much data that it can become impossible to leverage its power. Well, it’s impossible without the right tools in any case. As the amount of data we collect has grown, we’ve developed tools that can help us analyze this information and turn it into something useful. The most powerful of these tools is undoubtedly Deep Learning. To understand why, let’s take a look at some of the top Deep Learning applications.

RTB House Wins Two Stevie® Awards at the 2021 International Business Awards®

Worried about runaway video campaign costs? You’re not alone, thankfully there are ways to keep the costs under control.

FMCG (fast-moving consumer goods) is one of the most significant sectors in the economic market nowadays. It is also recognized as the sector most resistant to the economic crisis, which became clearly visible when pandemic hit. Nevertheless, brand visibility in this sector can be really important. Products in the FMCG sector are the fast-moving ones, the bare necessities. At first glance, it may seem that the FMCG sector does not need such a large visibility increase. However, advertising campaigns are a must-have mainly because of the great competition among brands in the FMCG industry.

Change is constant in digital marketing but 2022 looks set to be a year where landmark shifts, including ID-less advertising and contextual targeting, will be formed. Three of RTB House’s in-house experts predict the huge changes on the horizon.