Retail

As the name implies, agentic AI is an AI system that acts as an agent on behalf of a user, or group of users, to accomplish a specific goal, such as AI purchase delegation. Many users also apply the term to describe chatbots that assist in AI brand discovery.

And as our recent survey shows, agentic commerce is already significantly impacting the way we search for, discover, and purchase products, not least by widening the consumer research window. Brands risk becoming invisible to consumers if they are bypassed by AI in its research recommendations. Let’s explore how your brand can respond.

Black Friday has long been defined by speed. Shoppers saw a deal, felt the pressure of a limited inventory, and bought before the moment passed. That pattern is changing. New RTB House research, Who’s Buying? Consumer Trust in the Age of Agentic AI, shows that artificial intelligence tools are reshaping Black Friday consumer behavior, turning rapid impulse buying into a longer, AI-guided evaluation period. For performance marketers, this shift changes when, where, and how holiday shoppers can be won over.

Sports brands were already trendsetters but their relevance has increased over the last two years as lifestyles have changed. People have become health conscious and are actively taking part in fitness and well-being activities. Meanwhile, the global shift away from offices (and from more formal officewear) has turned sports clothes manufacturers into the de facto tastemakers of the entire fashion industry.

Highly stylized displays, prestigious high street locations, exclusive experiences, up close and personal sales assistance… the „established norms” of the luxury goods industry simply don’t fit into a post-pandemic world. And yet, after a challenging time in early 2020, many luxury brands are now embracing ecommerce as the first touchpoint for customers in their digital marketing strategies. They are finding ways to effectively communicate brand value in the digital space in the same way as they do in the offline world and are starting to replicate the personalized, curated experiences that buyers expect.

When many of us think of retargeting, our minds jump immediately to simple banner ads showing off the exact products that have been on our minds—but retargeting is so much more than that. With the right data and technology, we can use retargeting to connect with very specific types of users, or to achieve sophisticated goals. To understand why, let’s take a look at some retargeting ad examples and what they tell us about retargeting in general.

It’s no secret that promotional periods spark a change in consumer behavior in just about any industry, and the Home & Garden sector is certainly no different. This thriving ecommerce sector is attracting some serious competition. With the global home and garden products B2C ecommerce market poised to grow by USD $30,189.84 million accelerating at a CAGR of 10.53% between 2023 and 2027, competition is flourishing, meaning that maintaining consumer loyalty is fast becoming a big challenge.

Hanging on to the industry’s coattails may not be enough, with 66% of consumers now expecting brands to understand their individual needs. Those that choose to strategize and personalize to cater to these needs are most likely to reap the greatest rewards of consumer spending during promotional periods by delivering relevant experiences based on seasonality.