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Privacy Sandbox: What’s Next After 1% Cookie Deprecation?
As Chrome plans the deprecation of third-party cookies for early 2025, and the deadline is fast approaching, the AdTech ecosystem is in pressing need of a detailed plan of how the phase-out of third-party cookies will look. A clear schedule will help ensure efficient planning and coordination, allowing for a smooth transition to a stable, vibrant ad ecosystem based on Privacy Sandbox. To help achieve this clarity—and to initiate a wider discussion—in this blog post, we will propose what we believe is a viable next step after the 1% deprecation.
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FLEDGE’s Momentum, Green Light for TrustPID, Clean Rooms Standardized, and Other News
In this Media Review, you can find out more about the testing progress of FLEDGE, the green light for the joint venture creation of TrustPID—a digital ad platform (by Deutsche Telekom, Orange, Telefonica, and Vodafone), the Privacy Sandbox Beta coming to Android, and more.
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Update from Chrome, Look at Digital Identity Strategies and the Future of Reporting
It’s time for our 4th Media Review. This month, we selected 5 stories, such as an update from Chrome on the progress of the Privacy Sandbox and an analysis of the future of reporting.
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Google’s Update on Privacy Sandbox and Measurement Proposal by Firefox CTO
It’s time for the next part of our “Media Review” series. We take a deeper look at five pieces of content – including digital advertising analyses involving Apple’s ATT, a protocol for a privacy-preserving measurement, and the progress in Google’s Privacy Sandbox.
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Top 5 Digital Advertising News from 2021
2021 was a year full of important news for the future of digital advertising. Let’s take a look at the most impactful 2021 digital advertising trends from the industry perspective.
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Google Shares FLEDGE Specification for the First Origin Trials
Just two days after publishing Topics API, Google shared more details about the FLEDGE API specification for the upcoming Origin Trials. It is definitely a positive move, as it improves the industry’s understanding of the scope of tests that will be possible in the upcoming months. The specification includes essential features for advertising efficiency and utility, such as those created by RTB House – Product-level TURTLEDOVE and Outcome-based TURTLEDOVE. Sadly, the testing phase timeline hasn’t been updated for months now, so a more detailed timeline is still unavailable.
