Performance

Digital advertising has come a long way. From direct deals between brands and publishers to the extensive ecosystem that we operate in now. As did marketing campaign reporting.

Artificial intelligence (AI) tools are productivity game changers, but not every AI is suited for every type of task. Some excel at writing copy, others can generate incredible images, and some can help researchers predict the weather. Understanding different types of AI is the key to successfully implementing AI into your workflow. This article will dive into the differences between two of the most commonly used types of AI: Generative AI vs. Predictive AI.

New York, NY - 1 June 2025 - RTB House, the performance DSP whose products are powered by unique Deep Learning algorithms, is proud to announce that it has joined the Network Advertising Initiative (NAI) as a member and joined its Board of Directors for the remainder of the 2025 term. This membership reflects RTB House’s dedication to privacy and data protection and its firm desire to advance the practices of peers in the American market.