In an environment where customers have countless ways to engage with a product before purchasing, we need to rethink how we approach marketing activities. To achieve this, marketers often use a concept coined by Google called the “Zero Moment of Truth” (ZMOT). This represents the moment when customers engage with a product or service online before they make any commitments to purchase it.
Making the most of ZMOT is the key to a successful marketing strategy, particularly regarding retargeting, and this article will help you understand how to do just that.
