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Positive Feedback for FLEDGE, DOJ Sues Google, Dark Patterns Fight, IDFV Tracking
In this Media Review, we bring together 4 stories, including the positive reception for FLEDGE, the French privacy regulator fining a game developer for leveraging IDFV (Identifier For Vendors), and the European Center for Digital Rights unifying the “dark patterns” interpretation in terms of cookie consent pop-up windows.
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Will the cookieless future kill personalized ads?
The end of third-party tracking cookies is on the horizon, but it’s not as bad as you might think. Despite concerns from some advertisers that losing third-party cookies will make it impossible to deliver personalized advertising, there are already a number of effective solutions in the works to ensure that users can still enjoy relevant ads, without any privacy fears.
Let’s take a quick dive into why third-party tracking cookies are being retired, what that means for your advertising strategy, and why it’s actually a good thing for both customers and advertisers.
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What Are First-Party Cookies, and How Can Brands Use Them to Reach Customers?
The cookieless future is fast approaching, and this means that brands need to rebuild their marketing strategies around alternatives to third-party cookies. Navigating this new environment will require mastering a suite of tools, including another type of cookies: first-party cookies.
To understand how you can make the most of first-party cookies, let’s dive into what they are, how they work, and how advertisers use them.
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Digital marketers must keep preparing for the cookieless future: Insight from an RTB House roundtable.
Marketers are being proactive in advance of the demise of third-party cookies but challenges, as well as opportunities, remain.
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Meta’s Regulatory Struggles, DMA’s Effect, First-Party Sets, and Others
In this Media Review, we bring together 5 stories, including accusations against Meta for using ad-related data to harm the competition, Apple’s allowance for outside app stores on its phones, and Google sharing its First Party Sets (FPS) concepts as ready for testing.
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How to Prepare for the Cookieless Future?
Despite their seemingly innocent name, cookies have found themselves at the heart of one of the internet’s biggest privacy revolutions. Specifically, third-party cookies have come under fire from privacy-advocacy groups, ultimately leading Google to work towards a cookieless future. This change will have significant implications for advertisers, as third-party cookies have been an essential targeting technology since their inception.
Let’s dive into the implications of Google’s decision and how you can prepare for the cookieless future.
