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24 Articles Found
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  • Published:
    19 December 2022

    The Top Five MarTech Trends to Watch for in 2023

    It’s that time of year again. The RTB House Team is closing the door on 2022, and our marketing team has been enthusiastically sharing their predictions about 2023. Fortunately, our writing team was there to take diligent notes and turn them into some useful marketing trend insights!

    So grab yourself a warm beverage, and let’s take stock of where we ended up in 2022, and where marketing trends are going in 2023.

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  • Published:
    29 April 2022

    What is Contextual Targeting in Programmatic?

    Although contextual targeting is nothing new, its combination with the potential offered by programmatic can open up completely new possibilities for almost every company. Take the execution of marketing campaigns to a whole new level. Support the achievement of assumed objectives and at the same time ensure the effective use of the budget allocated for this purpose. How does contextual targeting in programmatic work? What benefits can be expected from combining the two tactics?

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  • Published:
    31 August 2022

    Implementing Cookieless Future: Connecting with Customers Effectively

    Consumer tech companies, like Samsung, operate in an environment with high average order values (AOVs) but long gaps between conversions. This means it is essential to maximize individual sales and build brand loyalty that lasts long after a purchase is complete. Companies can best do this by building direct connections with their customers across a variety of sales channels. However, this means overcoming the challenges posed by the loss of access to third-party cookies in the oncoming cookieless future.

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  • Published:
    10 November 2021

    How Context AI Makes Contextual Targeting Smarter with Deep Learning

    New York, 10/11/2021 – RTB House, a market leader in Deep Learning-powered marketing technologies, is proud to announce the release of its globally available industry-leading Context AI solution. The solution will play a key role in helping advertisers navigate the Cookieless landscape.

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  • Published:
    27 April 2023

    Seller-Defined Audiences Analysis Series – Part II: Contextual SDA Quality Tests

    Key takeaways from this article:
    • Contextual SDA passed both quality tests we performed and described in this article
    • The mechanisms we used to assess the contextual SDA signals’ quality were: SSPs’ audiences sent via Deal IDs and RTB House’s proprietary ContextAI engine
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  • Published:
    16 May 2022

    Decoding Programmatic Advertising: A Guide to Digital Marketing Automation

    Modern advertising is powered by Artificial Intelligence and advanced analytics, which allows marketers to provide more relevant content to potential customers. However, just two decades ago, marketers had no such advantage. So what is programmatic advertising, where did it come from, and how does it work?

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