Apple

The end of third-party tracking cookies is on the horizon, but it’s not as bad as you might think. Despite concerns from some advertisers that losing third-party cookies will make it impossible to deliver personalized advertising, there are already a number of effective solutions in the works to ensure that users can still enjoy relevant ads, without any privacy fears.

Let’s take a quick dive into why third-party tracking cookies are being retired, what that means for your advertising strategy, and why it’s actually a good thing for both customers and advertisers.

In this Media Review, we bring together 5 stories, including Apple facing a new lawsuit over its data collection practices, the Privacy Sandbox expansion for web testing in 2023, and the EU’s Digital Services Act entering into force.

It’s time for the next part of our “Media Review” series. We take a deeper look at five pieces of content – including digital advertising analyses involving Apple’s ATT, a protocol for a privacy-preserving measurement, and the progress in Google’s Privacy Sandbox.

2021 was a year full of important news for the future of digital advertising. Let’s take a look at the most impactful 2021 digital advertising trends from the industry perspective.

In this Media Review, we describe the most important findings from the 2022 Apple Worldwide Developers Conference, the status of Google’s preparations for disabling third-party cookies, Apple’s updates in its SKAdNetwork documentation that change the game for mobile ad-tech, and more.

In this Media Review, we bring together 5 stories, including accusations against Meta for using ad-related data to harm the competition, Apple’s allowance for outside app stores on its phones, and Google sharing its First Party Sets (FPS) concepts as ready for testing.