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12 Articles Found
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  • Published:
    2 March 2023

    RTB House Update on FLEDGE Tests

    As a leading buy-side platform, RTB House has been involved in the development of the Privacy Sandbox ever since its announcement. Being highly experienced in retargeting, we put particular emphasis on FLEDGE. This proposal has been in preparation for years now and has been available for testing in Chrome since April 2022.

    We already shared our initial findings from the experiments in a previous article. It covered the availability of the elements for testing, our setups, and the initial results.

    In this article, we would like to provide an update on the status of both the market and RTB House as of the end of January, give more insights and results, and share our perspective on the future testing and implementation phases.

    Read Article
  • Published:
    5 April 2022

    Classified Ads and Their Journey Through Time

    Do you want to scale up your classified listings and push through the monumental competition that’s building? Sharing listings is one thing, but actually capitalizing on the marketing technologies available is another. How can you increase visibility and distinguish your marketing efforts from the competitors’ campaigns when it comes to classified ads? Marketing technology may just hold the key.

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  • Published:
    10 January 2023

    Meta’s Regulatory Struggles, DMA’s Effect, First-Party Sets, and Others

    In this Media Review, we bring together 5 stories, including accusations against Meta for using ad-related data to harm the competition, Apple’s allowance for outside app stores on its phones, and Google sharing its First Party Sets (FPS) concepts as ready for testing.

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  • Published:
    22 March 2022

    Targeted Advertising after Cookies – New Approaches for Some Old Strategies

    Targeted ads have come under fire for the past few years due to a toxic combination of privacy concerns, and the potential for abuse during democractic elections. While targeted ads can help us find products that we’ll love, the seemingly magical way that they can predict what we want has unsettled many consumers, and led to very real concerns about how our data is collected and used, and thus the rise of the cookieless future.

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  • Published:
    17 January 2023

    Marketing Minds: Making 2023 the Year of Inspiration

    Every January, many of us lay out our plans to make the coming twelve months “the year of…”

    What’s 2023 for you? The Year of Discovery? The Year of Wellness? The Year of Exercise? The Year of My Career?

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  • Published:
    12 December 2022

    Apple’s Double Trouble, Privacy Sandbox Progresses, AWS Clean Rooms, and other news

    In this Media Review, we bring together 5 stories, including Apple facing a new lawsuit over its data collection practices, the Privacy Sandbox expansion for web testing in 2023, and the EU’s Digital Services Act entering into force.

    Read Article
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