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RTB House Editorial Team
Published:
17 September 2025

5 Ways Deep Learning Can Increase Conversion Rates for Your Ad Campaigns

Performance marketing teams using Deep Learning and AI-powered optimization are seeing significant improvements in marketing conversion rates through greater campaign effectiveness. Here's how to increase conversion rates using the latest technology.

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  • Published:
    26 May 2022

    How OTAs can make smart use of marketing budget

    The world is opening up again and people are hungry for new and unique travel experiences. There is cautious optimism in the industry; however, the effects of the pandemic are still keenly felt in marketing budgets. OTAs and other travel industry players need to spend money wisely on digital campaigns and make the most of the opportunities that are presenting themselves. Read more about OTAs marketing.

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  • Published:
    23 May 2022

    What Are the Benefits of Programmatic Advertising?

    Advertising on the Internet has changed a lot since the first banner ad appeared on the web. At present, programmatic advertising offers many interesting techniques that can be leveraged to promote your brand. What are the benefits of programmatic display ads? Read our article to learn more.

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  • Published:
    16 May 2022

    Decoding Programmatic Advertising: A Guide to Digital Marketing Automation

    Modern advertising is powered by Artificial Intelligence and advanced analytics, which allows marketers to provide more relevant content to potential customers. However, just two decades ago, marketers had no such advantage. So what is programmatic advertising, where did it come from, and how does it work?

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  • Published:
    2 May 2022

    Digital marketers must keep preparing for the cookieless future: Insight from an RTB House roundtable.

    Marketers are being proactive in advance of the demise of third-party cookies but challenges, as well as opportunities, remain.

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  • Published:
    29 April 2022

    What is Contextual Targeting in Programmatic?

    Although contextual targeting is nothing new, its combination with the potential offered by programmatic can open up completely new possibilities for almost every company. Take the execution of marketing campaigns to a whole new level. Support the achievement of assumed objectives and at the same time ensure the effective use of the budget allocated for this purpose. How does contextual targeting in programmatic work? What benefits can be expected from combining the two tactics?

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  • Published:
    21 April 2022

    RTB House Celebrates Success at The Drum Digital Advertising Awards

    RTB House is delighted to announce that it has won the award for Best Overall Technology for Programmatic Trading (buy side) at this year’s The Drum Digital Advertising Awards. The category was incredibly competitive with shortlisted companies including Sharethrough, Xandr, Cognitiv and AdTheorent.

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