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RTB House Editorial Team
Published:
4 June 2025

Large Language Models Meet Digital Advertising: Inside IntentGPT's Approach

Digital advertising continues to evolve at a rapid pace, driven by technological advances, changing consumer behaviors, and shifting privacy regulations. We recently sat down with Jaysen Gillespie, Vice President of Global Product Commercialization at RTB House, to discuss IntentGPT, one of our most significant recent innovations. Gillespie has been instrumental in leading the development and commercial rollout of this technology, which represents a fundamental shift in how advertisers can understand and act on user intent across the web.

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  • Published:
    16 May 2022

    Decoding Programmatic Advertising: A Guide to Digital Marketing Automation

    Modern advertising is powered by Artificial Intelligence and advanced analytics, which allows marketers to provide more relevant content to potential customers. However, just two decades ago, marketers had no such advantage. So what is programmatic advertising, where did it come from, and how does it work?

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  • Published:
    2 May 2022

    Digital marketers must keep preparing for the cookieless future: Insight from an RTB House roundtable.

    Marketers are being proactive in advance of the demise of third-party cookies but challenges, as well as opportunities, remain.

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  • Published:
    29 April 2022

    What is Contextual Targeting in Programmatic?

    Although contextual targeting is nothing new, its combination with the potential offered by programmatic can open up completely new possibilities for almost every company. Take the execution of marketing campaigns to a whole new level. Support the achievement of assumed objectives and at the same time ensure the effective use of the budget allocated for this purpose. How does contextual targeting in programmatic work? What benefits can be expected from combining the two tactics?

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  • Published:
    21 April 2022

    RTB House Celebrates Success at The Drum Digital Advertising Awards

    RTB House is delighted to announce that it has won the award for Best Overall Technology for Programmatic Trading (buy side) at this year’s The Drum Digital Advertising Awards. The category was incredibly competitive with shortlisted companies including Sharethrough, Xandr, Cognitiv and AdTheorent.

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  • Published:
    19 April 2022

    Video Ads Streaming Combined with Contextual Targeting — Benefits of Double Power

    More and more brands are investing in streaming video ads to promote their services. However, high quality videos are just the beginning. To ensure the success of a video marketing campaign, you should consider leveraging contextual targeting.

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  • Published:
    14 April 2022

    How to achieve the best effect on a limited advertising budget?

    Using specialized technology vendors can help a smaller company optimize digital advertising campaigns and compete with bigger rivals.

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