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Digital Advertising

Authors: Jaysen Gillespie

Published:: 10 June 2026

Busting 4 Myths About Working with a Single Retargeter

Legacy Machine Learning solutions have much to lose when clients learn an inconvenient truth: using two different-in-kind retargeters leads to demonstrably superior performance. For this reason, legacy vendors tout a “one retargeter” approach to programmatic advertising that doesn’t align with the lived reality of marketers. The one retargeter strategy is driven by a vendor’s internal business concerns, not by what’s best for their clients. If a single-vendor retargeting strategy were so superior and so powerful, why would a proper retargeting stack be such a threat to legacy Machine Learning vendors?

I’m going to look at, and then disprove, four myths around the choice of a single- or multiple-vendor retargeting strategy. And I’ll explain why sophisticated markers build programmatic marketing stacks.

Published:
13 July 2022
5 Benefits of Mobile Retargeting
Is it worth reaching users that have already visited our website but didn’t buy anything? Of course! In the case of those consumers, there is still a way to convert them into buyers, but you need to take matters into your own hands. With retargeting, you don’t have to wait for them to come back. You can attract them to your app or mobile website yourself, by providing them with a personalized offer adequate to their needs while they are using their mobile devices – such an advertising technique is called mobile retargeting.
Published:
8 July 2022
Passion at the Cutting Edge Advertising
‘Talent of the Year’ at the 2022 MWG Awards, Robert Heijmans is an energetic advocate of new, cutting-edge approaches to marketing and advertising. He embraces new technology, relishes the challenges of a cookieless future, inspires clients with his vision and is tuned in to the big shifts in the media landscape such as consumer-centric advertising and segmentation. In this interview, Heijmans reveals what future possibilities most excite him.
Published:
5 July 2022
What is Retargeting and How Does it Work?
Do you know what retargeting is? It is often mentioned as a method of promoting products on the Internet among users who have already expressed interest in your offer by visiting your website. But is retargeting the right advertising strategy for your business? We will provide you with a definition of retargeting and more useful information about the technologies leveraged in this technique.
Published:
27 June 2022
What is the Difference Between an SSP and a DSP?
The world of online advertising faces significant changes. Advanced technologies are not only addition that improves efficiency of marketing campaigns – they rule the market. Demand-side platforms (DSP) and supply-side platforms are two important elements of this automated market. Keep reading to learn more about them.
Published:
22 June 2022
RTB House announces its membership of the GARM initiative
The ad-tech company joins major players in the global advertising industry to raise the bar in online brand safety and responsibility.
Published:
14 June 2022
TOP 5 Tips for Classifieds Industry Digital Ad Campaigns
Classified ads websites serve both individuals and businesses. Competition on the market is fierce. As an owner of such a platform for sellers, you should continuously research the methods to improve your website and make it more attractive for both sellers and their customers. Read our article to learn helpful tips for improving classifieds websites.