Digital Advertising

A year after the previous extension of the deadline for third-party cookies deprecation, Google did it again, this time until the second half of 2024 [Note: In April 2024, it was further postponed until early 2025]. At the same time, Google released two important pieces of information: The FLEDGE origin trial will most likely be extended until late October and will also cover Chrome stable users, and the feedback report for Q2, which is a result of the company’s commitments to the CMA.

Understanding how to create retargeting ads is key to optimizing them and providing our customers with great results. We would like to share some retargeting campaign best practices that we leverage to show you how you can carry out the preparation stage smoothly.

Is it worth reaching users that have already visited our website but didn’t buy anything? Of course! In the case of those consumers, there is still a way to convert them into buyers, but you need to take matters into your own hands. With retargeting, you don’t have to wait for them to come back. You can attract them to your app or mobile website yourself, by providing them with a personalized offer adequate to their needs while they are using their mobile devices – such an advertising technique is called mobile retargeting.

‘Talent of the Year’ at the 2022 MWG Awards, Robert Heijmans is an energetic advocate of new, cutting-edge approaches to marketing and advertising. He embraces new technology, relishes the challenges of a cookieless future, inspires clients with his vision and is tuned in to the big shifts in the media landscape such as consumer-centric advertising and segmentation. In this interview, Heijmans reveals what future possibilities most excite him.

Retargeting is a marketing tactic that lets brands show ads to potential customers who visited a website but left without buying. By reconnecting with people who have already shown interest in a product or service, retargeting helps businesses encourage shoppers to finalize sales and lift return on ad spend. Consider this your guide to retargeting. It covers how the tactic works, the main types of campaigns, and how Deep Learning provides a clear advantage in personalization.

The world of online advertising faces significant changes. Advanced technologies are not only addition that improves efficiency of marketing campaigns – they rule the market. Demand-side platforms (DSP) and supply-side platforms are two important elements of this automated market. Keep reading to learn more about them.