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RTB House Editorial Team
Published:
4 June 2025

Large Language Models Meet Digital Advertising: Inside IntentGPT's Approach

Digital advertising continues to evolve at a rapid pace, driven by technological advances, changing consumer behaviors, and shifting privacy regulations. We recently sat down with Jaysen Gillespie, Vice President of Global Product Commercialization at RTB House, to discuss IntentGPT, one of our most significant recent innovations. Gillespie has been instrumental in leading the development and commercial rollout of this technology, which represents a fundamental shift in how advertisers can understand and act on user intent across the web.

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  • Published:
    7 December 2021

    How did RTB House become the most effective retargeting partner for Huuuge in just 3 months?

    3 months – this is how long it has taken for RTB House to become the most effective retargeting partner for Huuuge. Thanks to our methods, Huuuge’s ROAS goals were significantly exceeded.

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  • Published:
    1 December 2021

    The Importance of Effective Budget Optimisation

    Tasked with making client budgets deliver maximum results, media agencies have a laser focus on cost optimization and martec trends throughout the planning and execution of digital campaigns. In this article, Gabrielle de Souza, Media Supervisor at Lew’Lara\TBWA Brazil—a leading Brazilian media agency—shares her experiences planning and optimizing campaigns for global brands and how technology platforms can empower agencies to extract maximum value.

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  • Published:
    18 November 2021

    This Read Could Change The Way You Run Video Campaigns

    Worried about runaway video campaign costs? You’re not alone, thankfully there are ways to keep the costs under control.

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  • Published:
    10 November 2021

    Where Will Ads Be Shown in the Cookieless World?

    The digital world is a complex ecosystem designed to simplify access to information and help people connect easier with fewer limitations. While not paying for it directly, we need to remember that apart from being a content platform, the Internet is also an enormous marketplace, where we – as users – are clients.

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  • Published:
    8 November 2021

    Why AI-Powered Contextual Marketing Is The Future

    Contextual targeting is once again becoming a key talking point for brands and digital advertisers. Those marketers who have been in the game for some time might be feeling a sense of déjà vu, but we’re not going back to the past. In this article, we will explain how AI algorithms are revolutionizing contextual targeting techniques.

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  • Published:
    3 November 2021

    How Proactivity Can Strengthen the Position of a Media Agency

    Few industry segments have experienced as much disruption as online advertising and digital media in recent years. With the dynamic increase in the use of mobile devices and social media, online advertising agencies have had their hands full adapting to new technologies, new formats, and constantly evolving user behavior.

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