Deep Learning

Other Categories

Retail & Ecommerce
Company News
Advertising Privacy Updates
Digital Advertising

3D Render of Nested Translucent Cubes in Warm and Cool Gradients

Deep Learning

Authors: RTB House Editorial Team

Published:: 4 June 2025

Generative AI vs. Predictive AI

Artificial intelligence (AI) tools are productivity game changers, but not every AI is suited for every type of task. Some excel at writing copy, others can generate incredible images, and some can help researchers predict the weather. Understanding different types of AI is the key to successfully implementing AI into your workflow. This article will dive into the differences between two of the most commonly used types of AI: Generative AI vs. Predictive AI.

Published:
9 June 2022
The Use of Deep Learning in Online Classified Ads
Artificial intelligence has been revolutionizing the marketing sector for some time now. If you work with online classified ads, you should consider leveraging Deep Learning. This technology allows companies to promote their products and services more efficiently. Read our article, to learn more about classified ads and the use of Deep Learning.
Published:
2 June 2022
6 Programmatic Advertising Trends You Need To Know About
The programmatic advertising ecosystem is evolving rapidly thanks to advances in targeting, personalization, and Deep Learning data analysis. This means advertisers have an ever-expanding toolbox that they can use to connect with customers. To help you make the most of these advances, we’ve analyzed our internal data to identify the top programmatic advertising trends right now.
Published:
21 April 2022
RTB House Celebrates Success at The Drum Digital Advertising Awards
RTB House is delighted to announce that it has won the award for Best Overall Technology for Programmatic Trading (buy side) at this year’s The Drum Digital Advertising Awards. The category was incredibly competitive with shortlisted companies including Sharethrough, Xandr, Cognitiv and AdTheorent.
Published:
31 January 2022
The Evolution of Artificial Intelligence
Each of us experiences contact with artificial intelligence every day. We reach for its possibilities spontaneously and often without realizing that it is to artificial intelligence that we owe the comfort of life and a number of conveniences. Who doesn’t use Gmail, Google Translate, a smart personal assistant or Netflix recommendations? We also watch dozens of ads every day, which are often selected for us by algorithms. How has the evolution of Artificial Intelligence progressed and impacted our lives over the course of history?
Published:
18 November 2021
This Read Could Change The Way You Run Video Campaigns
Worried about runaway video campaign costs? You’re not alone, thankfully there are ways to keep the costs under control.
Published:
16 November 2021
Three Strikes that Equal Separate Targeting Opportunities
In a recent article, we looked at how a deeper data-driven approach brings higher quality targeting opportunities. We looked at Billy Beane, legendary GM of the Oakland A’s baseball team, and showed how his fresh thinking and belief in data revolutionized the sport.

Along with addressing the question of what retargeting is, we’re going to dip into baseball one more time to explain what exactly those “targeting opportunities” are. Let’s talk about how you get three strikes for every customer, and three big opportunities for success.