Cookieless World

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Cookieless World

Authors: Kacper Polewiak

Published:: 10 April 2025

Cookieless Newsroom: French Competition Authority Fines Apple €150 M

This edition of the Cookieless Newsroom highlights intensifying regulatory scrutiny of Big Tech in Europe and growing momentum around privacy-preserving infrastructure in AdTech. Meanwhile, major platforms like Netflix and Spotify are building their own ad ecosystems to seize more control over monetization.

Published:
16 February 2022
Navigating Campaign Reporting Success in a Cookieless Era
Digital advertising has come a long way. From direct deals between brands and publishers to the extensive ecosystem that we operate in now. As did marketing campaign reporting.
Published:
2 February 2022
Privacy Sandbox News from Google and Economic Value of Targeted Advertising
In this Media Review, we take a closer look at Privacy Sandbox News from Google, the economic value of Targeted Advertising, an Analytical Tool that faces GDPR, and more.
Published:
28 January 2022
Google Shares FLEDGE Specification for the First Origin Trials
Just two days after publishing Topics API, Google shared more details about the FLEDGE API specification for the upcoming Origin Trials. It is definitely a positive move, as it improves the industry’s understanding of the scope of tests that will be possible in the upcoming months. The specification includes essential features for advertising efficiency and utility, such as those created by RTB House – Product-level TURTLEDOVE and Outcome-based TURTLEDOVE. Sadly, the testing phase timeline hasn’t been updated for months now, so a more detailed timeline is still unavailable.
Published:
26 January 2022
RTB House’s First Impressions on Google Chrome’s Topics API
Six months ago, during IETF 111, Google engineers made it clear that they were approaching a new iteration of FLoC, which was related to site topics. Yesterday, they finally announced Topics API. The ad topics concept has also been explored by Meta engineers in their Ad Topic Hints proposal, which builds on user feedback to displayed ads. Also, the PAURAQUE proposal from NextRoll was proposed in such a way that users could define topics which are interesting for them and can be used for personalization.
Published:
12 January 2022
Top 5 Digital Advertising News from 2021
2021 was a year full of important news for the future of digital advertising. Let’s take a look at the most impactful 2021 digital advertising trends from the industry perspective.
Published:
17 December 2021
How Will the Landscape of the Advertising Market Change in 2022?
For years, brands and agencies have been using third-party cookies to track website visitors’ behavior, improve the user experience, and collect trending martech data from across the web to optimize audience targeting strategies. However, this year Google announced that it would be joining Firefox and Safari in removing third-party cookies from its Chrome browser by 2023, ultimately changing the future of advertising. Marketers across the world have spent the last 12 months digesting, understanding, and preparing for this change. In this article, Julie Keating, VP of Digital Marketing and Media at Havas Edge, shares her journey from first hearing Google’s announcement to change the future of advertising, to recent learnings from campaigns that have used cookieless targeting solutions.