Mateusz Rumiński

Today’s model of selecting and reaching audiences, primarily based on data brokers, raises many questions regarding the transparency of obtaining information about the user, and the coming changes in regards to the removal of 3rd party cookies will significantly impact the data brokerage industry.

In the second episode of our “Media Review” series, we take a deeper look at Google’s announcement about the Privacy Sandbox timeline, consider how businesses should use the time that Google just gave them, and analyze the privacy aspects of FLoC.

In this Media Review, we selected four articles about potential direction for FLoC, detailed description of Google’s Attribution Reporting API, the analysis of SWAN and the explanation of UID 2.0.

The scope of Brand Safety in digital advertising is broad and might be different for each brand. Find out how you should protect your brand against appearing next to undesirable content.

Contextual targeting might not be a new, flashy approach, but with the shift towards privacy-friendly cookieless advertising, it’s about to become a crucial part of every advertiser’s outreach strategy. As Google retires third-party cookies, old methods of targeting will become ineffective, and the ability to target interested users through more subtle markets, like content context, will be one of the keys to marketing success.

Let’s learn more about contextual targeting, look at some contextual advertising examples, and learn how you can deploy it in your campaigns.

Over the years, http cookies have become an integral part of the Internet and are the most popular method of identifying users for personalizing a message. Due to their prevalence, the distinction between the types of computer cookies was not well known for a long time – cookies were simply cookies.