Mateusz Rumiński

As a leading buy-side platform, RTB House has been involved in the development of the Privacy Sandbox ever since its announcement. Being highly experienced in retargeting, we put particular emphasis on FLEDGE. This proposal has been in preparation for years now and has been available for testing in Chrome since April 2022.

We already shared our initial findings from the experiments in a previous article. It covered the availability of the elements for testing, our setups, and the initial results.

In this article, we would like to provide an update on the status of both the market and RTB House as of the end of January, give more insights and results, and share our perspective on the future testing and implementation phases.

The testing season of cookieless tools has started with the announcement of Origin Trials for the Privacy Sandbox proposals. Adtech is now filled with various opportunities for testing – contextual targeting, identity solutions, first-party publisher’s audience data, or group-based methods. It is high time to leave feedback about specific tools in the places where it matters.

In this series, we will be selecting publications of particular importance for the cookieless world. In addition to linking to the original sources, we will extract the key takeaways for your convenience.

It’s time for the next part of our “Media Review” series. We take a deeper look at five pieces of content – including digital advertising analyses involving Apple’s ATT, a protocol for a privacy-preserving measurement, and the progress in Google’s Privacy Sandbox.

It’s time for our 4th Media Review. This month, we selected 5 stories, such as an update from Chrome on the progress of the Privacy Sandbox and an analysis of the future of reporting.

In this Media Review, we selected four articles about potential direction for FLoC, detailed description of Google’s Attribution Reporting API, the analysis of SWAN and the explanation of UID 2.0.