Mateusz Rumiński

VP of Product at PrimeAudience

Mateusz is the VP of Product at PrimeAudience, where he empowers businesses to reach high-quality audiences at scale using generative AI. He is actively involved in educating the advertising industry about its future, contributing to industry-wide discussions through community groups and events. Before joining PrimeAudience, Mateusz served as the Go-To-Market Lead for the Private Advertising Ecosystem at RTB House and worked as a digital strategy consultant.

Articles written by Mateusz Rumiński

Published:
19 May 2022
Discussion forums for feedback and improvements of cookieless tools
The testing season of cookieless tools has started with the announcement of Origin Trials for the Privacy Sandbox proposals. Adtech is now filled with various opportunities for testing – contextual targeting, identity solutions, first-party publisher’s audience data, or group-based methods. It is high time to leave feedback about specific tools in the places where it matters.
Published:
6 July 2021
Major Updates from Google and Check on Identity Methods
In this series, we will be selecting publications of particular importance for the cookieless world. In addition to linking to the original sources, we will extract the key takeaways for your convenience.
Published:
4 November 2021
Google’s Update on Privacy Sandbox and Measurement Proposal by Firefox CTO
It’s time for the next part of our “Media Review” series. We take a deeper look at five pieces of content – including digital advertising analyses involving Apple’s ATT, a protocol for a privacy-preserving measurement, and the progress in Google’s Privacy Sandbox.
Published:
6 October 2021
Update from Chrome, Look at Digital Identity Strategies and the Future of Reporting
It’s time for our 4th Media Review. This month, we selected 5 stories, such as an update from Chrome on the progress of the Privacy Sandbox and an analysis of the future of reporting.
Published:
31 August 2021
Potential Direction for FLoC, a Look at SWAN, UID 2.0 explained and more
In this Media Review, we selected four articles about potential direction for FLoC, detailed description of Google’s Attribution Reporting API, the analysis of SWAN and the explanation of UID 2.0.
Published:
10 November 2021
Where Will Ads Be Shown in the Cookieless World?
The digital world is a complex ecosystem designed to simplify access to information and help people connect easier with fewer limitations. While not paying for it directly, we need to remember that apart from being a content platform, the Internet is also an enormous marketplace, where we – as users – are clients.