Kaja Pryczkowska

Programmatic ad campaigns for brand awareness have traditionally been harder to target at the correct online users than performance campaigns as they rely upon more understanding of context and behavior. However, through the use of ultra-powerful algorithms and Deep Learning technology, RTB House has been able to take the lead on brand awareness campaigns and truly target users with great confidence and deliver significant, measurable results.

Our solutions based on Deep Learning technology have been widely recognized and have received the AI Excellence Award, MarTech Breakthrough Award, numerous Stevie Awards, and more.

With the disappearance of 3rd-party cookies coming soon, many businesses fear that the recent progress made on the targeting of brand awareness campaigns will be lost and that we will have to go back to the drawing board. In fact, this is not true. We are already sketching out the future and starting to add colors to the picture of how digital advertising will look in the future. And, in the 4th episode of our Cookieless Future series, Laurie da Silva and Richard Johnson outline how using multiple, more transparent data sources will provide the information needed to create brilliant, highly targeted brand awareness campaigns that also preserve user privacy.

Watch the video to find out all you need to know.

Targeted ads have come under fire for the past few years due to a toxic combination of privacy concerns, and the potential for abuse during democractic elections. While targeted ads can help us find products that we’ll love, the seemingly magical way that they can predict what we want has unsettled many consumers, and led to very real concerns about how our data is collected and used, and thus the rise of the cookieless future.

The independent global marketing technology company appoints new CCO to lead commercial operations.