Kaja Pryczkowska

The RTB House group is expanding. Whitepress®, a Polish start-up that RTB House acquired in 2021, is announcing further growth of the group with the acquisition of Senuto – a company specializing in SEO, Big Data, analytics, and marketing.

The Deep Learning-based ad tech company, which provides cutting edge marketing and advertising solutions to brands and agencies, has been selected on this list alongside Comcast, Xandr and Magnite.

Trustworthy Accountability Group Awards RTB House with TAG Certified Against Fraud Seal for Setting High Standards to Combat Fraud in Digital Advertising

WARSAW, February 22, 2021 – RTB House, a global advertising technology firm takes up 100% shares in WhitePress, a content marketing platform, from its Founders, Dirlango, a technology-focused investment firm and Innova Capital, a CEE mid-market private equity firm. WhitePress’s management, including founders Paweł Strykowski and Tomasz Kwaśny, will continue in their existing roles. The financial terms of the transaction are not disclosed.

Charles Simon joins the independent global AdTech company as VP of Private Advertising Standards.

Few industry segments have experienced as much disruption as online advertising and digital media in recent years. With the dynamic increase in the use of mobile devices and social media, online advertising agencies have had their hands full adapting to new technologies, new formats, and constantly evolving user behavior.