Europe’s Largest Used Truck Marketplace Revs Up Results

TrucksNL is the leading European marketplace for used trucks and heavy equipment. Founded in 1998 in the Netherlands, and now with a significant presence in Belgium and internationally, TrucksNL displays over 140K offers at any given time.

TrucksNL saw that it was not leveraging the full potential of its user base with its sole AdTech provider. They were looking for more from their display network and had ambitions to increase their key metric—a user-initiated direct inquiry sent directly to the reseller. They wanted to move beyond a standard approach focusing only on basic products and were willing to gain deeper insights into user interests.

With a fully dedicated RTB House account team working in close collaboration, TrucksNL could deploy a retargeting campaign powered by next—generation performance advertising capabilities. The additive value of RTB House, onboarded as an additional retargeter, was quickly proven with strong results.

With the proprietary Deep Learning algorithms of RTB House underpinning precisely personalized shoppable creatives, TrucksNL gained a greater edge over competing websites. Users who had already shown interest in a certain vehicle—rather than just seeing messaging centered on that one product—were presented with suggestions of other vehicles closely aligned with their interests, which they may have previously missed.

Clearly demonstrating the effectiveness of a multiple retargeting approach, inquiries, users, and sessions increased rapidly after launch. The campaign went from strength to strength, delivering a game-changing 91% improvement in conversion rate per user and a massive 136% boost in inquiries, compared to the previous sole-retargeter scenario. The number of sessions increased by an impressive 49%.

TrucksNL also experienced a 24% increase in users, further strengthening its tier-one position in the market. The client therefore decided to expand its cooperation with RTB House into new countries to further explore the full potential of its user base.