Yemeksepeti Case study
Yemeksepeti Leverages Deep Learning to Drive First-Time Orders
Deep Learning significantly increases first-time orders for leading Turkish app
first-time order goals reached
Introduction
About the client
Yemeksepeti is the biggest online food delivery company in Turkey. Acquired by German-based Delivery Hero in 2015, it uses both its app and desktop platforms to drive sales. In 2022, Yemeksepeti partnered with RTB House to increase first-time orders and improve conversions by using in-app personalized retargeting ads.
What they say about us
"We onboarded RTB House not just as a performance channel but also as a technology partner. Thanks to their proficiency in problem solving and their good understanding of Yemeksepeti’s needs, we have already surpassed our goals. Agile actions taken by the RTB House team against technical issues, their fast response time, and results delivery have made them a critical partner to us."
Ecem Gönlüşen
Digital Marketing Senior Specialist, Yemeksepeti
DESCRIPTION
The challenge
While Yemeksepeti has earned market dominance in Turkey, international and homegrown competitors are upping the pressure, with consumers now having a range of delivery-app options at their fingertips. In order to maintain its position, Yemeksepeti not only has to retain existing users but also compete for first time orders while hitting its cost-per-acquisition targets.
story
The solution
RTB House deployed its proprietary technology, powered by Deep Learning, to deliver an in-app performance marketing campaign. With a focus on personalization, targeting, and optimization, RTB House helped Yemeksepeti reach its first-time order goals.
Success
The result
RTB House’s Deep Learning-powered algorithm has helped Yemeksepeti reach the right people at the right time through best-in-class targeting and optimization. Over the period of ten months, RTB House drove a significant increase in first time orders. This helped Yemeksepeti consolidate its position and maintain its advantage in a highly competitive market.
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