Brand Visibility

FMCG (fast-moving consumer goods) is one of the most significant sectors in the economic market nowadays. It is also recognized as the sector most resistant to the economic crisis, which became clearly visible when pandemic hit. Nevertheless, brand visibility in this sector can be really important. Products in the FMCG sector are the fast-moving ones, the bare necessities. At first glance, it may seem that the FMCG sector does not need such a large visibility increase. However, advertising campaigns are a must-have mainly because of the great competition among brands in the FMCG industry.

A report prepared by Wave9 shows that 89% of Internet users mainly watch videos during the day on the Internet. The report by MarketingCharts.com proves that the average person watches 84 minutes of videos every day. It seems that consumers prefer videos over other content on the Internet. That’s why personalized video marketing is becoming more and more important in the contemporary world. Personalized videos generate 42% more profits than non-personalized content (according to HubSpot).

In order to ensure that your brand gets enough exposure, you need to take care of your brand’s visibility. How do you know if all your company’s marketing campaigns reach your desired audience and have the right impact? There are various tools and practices that allow you to assess viewability and improve your brand’s visibility. Take better control of your business, by leveraging the best of them.

A brand is a company’s greatest asset. Therefore, it needs to continually be looked after to make sure that it is visible and properly perceived by consumers. Focusing on improving brand visibility and increasing brand awareness among the target group not only strengthens the market position, but also has a positive impact on a company’s performance in the long run. What should be done to ensure proper brand visibility? How can we measure the effectiveness of branding efforts and the progress made in this area?

AI-based techniques enable companies to present the right content, to the right audience and at the right moment. It is crucial for the success of any brand and allows you to optimize your marketing budget allocation. In order to use your resources wisely, you have to monitor your branding campaigns’ performance, and that is where metrics such as VCR or CPCV may prove useful.