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6 Articles Found
  • Published:
    28 March 2022

    CMA Investigation Closes and Privacy Sandbox Is Coming to Android

    In this chapter of our “Media Review” series, we describe the results of the CMA investigation into Google’s Privacy Sandbox, Tech Lab’s release of “Seller Defined Audience” and more.

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  • Published:
    22 December 2021

    Our Big Digital Marketing Predictions for 2022

    Change is constant in digital marketing but 2022 looks set to be a year where landmark shifts, including ID-less advertising and contextual targeting, will be formed. Three of RTB House’s in-house experts predict the huge changes on the horizon.

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  • Published:
    9 March 2022

    The Android Privacy Sandbox—What Is It, How Does It Work, and What Can You Expect

    In 2022, Google announced that Privacy Sandbox will be expanded to the in-app environment. Google’s Privacy Sandbox on Android, or simply the Android Privacy Sandbox, is a natural progression of Google’s broader privacy efforts. It’s designed to provide users with greater control over their data and privacy, while still giving marketers the tools they need to connect with users and sell their products.

    This article will explain how the Android Privacy Sandbox works and what impact it will have on in-app marketing campaigns.

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  • Published:
    19 May 2022

    Discussion forums for feedback and improvements of cookieless tools

    The testing season of cookieless tools has started with the announcement of Origin Trials for the Privacy Sandbox proposals. Adtech is now filled with various opportunities for testing – contextual targeting, identity solutions, first-party publisher’s audience data, or group-based methods. It is high time to leave feedback about specific tools in the places where it matters.

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  • Published:
    9 March 2023

    FLEDGE’s Momentum, Green Light for TrustPID, Clean Rooms Standardized, and Other News

    In this Media Review, you can find out more about the testing progress of FLEDGE, the green light for the joint venture creation of TrustPID—a digital ad platform (by Deutsche Telekom, Orange, Telefonica, and Vodafone), the Privacy Sandbox Beta coming to Android, and more.

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  • Published:
    17 February 2023

    RTB House’s View on Bidding and Auction Services and the Recent Timeline Updates for FLEDGE Elements

    Google has released an article announcing the availability of Bidding and Auction services in the web version of FLEDGE, as well as the status on pending FLEDGE capabilities. These two Google releases could have a major impact on the adoption of FLEDGE in the near future.

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