Blog about Digital Advertising & Marketing Technology

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Deep Learning
Digital Advertising

Authors: RTB House Editorial Team

Published:: 4 June 2025

Large Language Models Meet Digital Advertising: Inside IntentGPT's Approach

Digital advertising continues to evolve at a rapid pace, driven by technological advances, changing consumer behaviors, and shifting privacy regulations. We recently sat down with Jaysen Gillespie, Vice President of Global Product Commercialization at RTB House, to discuss IntentGPT, one of our most significant recent innovations. Gillespie has been instrumental in leading the development and commercial rollout of this technology, which represents a fundamental shift in how advertisers can understand and act on user intent across the web.

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Retail & Ecommerce
Digital Advertising
Deep Learning
Cookieless World
Company News

Published:
10 November 2021
Where Will Ads Be Shown in the Cookieless World?
The digital world is a complex ecosystem designed to simplify access to information and help people connect easier with fewer limitations. While not paying for it directly, we need to remember that apart from being a content platform, the Internet is also an enormous marketplace, where we – as users – are clients.
Cookieless World
Digital Advertising
Published:
4 November 2021
Google’s Update on Privacy Sandbox and Measurement Proposal by Firefox CTO
It’s time for the next part of our “Media Review” series. We take a deeper look at five pieces of content – including digital advertising analyses involving Apple’s ATT, a protocol for a privacy-preserving measurement, and the progress in Google’s Privacy Sandbox.
Cookieless World
Published:
6 October 2021
Update from Chrome, Look at Digital Identity Strategies and the Future of Reporting
It’s time for our 4th Media Review. This month, we selected 5 stories, such as an update from Chrome on the progress of the Privacy Sandbox and an analysis of the future of reporting.
Cookieless World
Published:
31 August 2021
Potential Direction for FLoC, a Look at SWAN, UID 2.0 explained and more
In this Media Review, we selected four articles about potential direction for FLoC, detailed description of Google’s Attribution Reporting API, the analysis of SWAN and the explanation of UID 2.0.
Cookieless World
Published:
5 August 2021
Detailed Privacy Sandbox Timeline and Selected Privacy Analyses
In the second episode of our “Media Review” series, we take a deeper look at Google’s announcement about the Privacy Sandbox timeline, consider how businesses should use the time that Google just gave them, and analyze the privacy aspects of FLoC.
Cookieless World
Published:
4 August 2021
What Does the Adjusted Timeline for the Privacy Sandbox Mean for Agencies? 6 Experts Weigh In.
We now know that third-party cookies will be staying with us a little longer. On June 24, Google released an updated timeline for the Privacy Sandbox – a high-level plan indicating that it will phase out support for third-party cookies over a three month period starting mid-2023.

The question is – how much more time does the industry actually have? The answer is – not much. Based on the official procedures for bringing new features to Chrome, we at RTB House expect that the next two years will be filled with work.
Cookieless World