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RTB House Editorial Team
Published:
4 June 2025

Large Language Models Meet Digital Advertising: Inside IntentGPT's Approach

Digital advertising continues to evolve at a rapid pace, driven by technological advances, changing consumer behaviors, and shifting privacy regulations. We recently sat down with Jaysen Gillespie, Vice President of Global Product Commercialization at RTB House, to discuss IntentGPT, one of our most significant recent innovations. Gillespie has been instrumental in leading the development and commercial rollout of this technology, which represents a fundamental shift in how advertisers can understand and act on user intent across the web.

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  • Published:
    31 August 2022

    Implementing Cookieless Future: Connecting with Customers Effectively

    Consumer tech companies, like Samsung, operate in an environment with high average order values (AOVs) but long gaps between conversions. This means it is essential to maximize individual sales and build brand loyalty that lasts long after a purchase is complete. Companies can best do this by building direct connections with their customers across a variety of sales channels. However, this means overcoming the challenges posed by the loss of access to third-party cookies in the oncoming cookieless future.

    • Cookieless World
    • Retail & Ecommerce
  • Published:
    8 June 2022

    Privacy Sandbox Updates

    In this Media Review, we focus on the Privacy Sandbox: the status of the current Origin Trials, the progress of the tools not currently in testing, the critique for Topics from the industry, and the news from Google Marketing Live around both the Web and Android Privacy Sandbox.

    • Cookieless World
  • Published:
    19 May 2022

    Discussion forums for feedback and improvements of cookieless tools

    The testing season of cookieless tools has started with the announcement of Origin Trials for the Privacy Sandbox proposals. Adtech is now filled with various opportunities for testing – contextual targeting, identity solutions, first-party publisher’s audience data, or group-based methods. It is high time to leave feedback about specific tools in the places where it matters.

    • Cookieless World
  • Published:
    2 May 2022

    Digital marketers must keep preparing for the cookieless future: Insight from an RTB House roundtable.

    Marketers are being proactive in advance of the demise of third-party cookies but challenges, as well as opportunities, remain.

    • Cookieless World
    • Digital Advertising
  • Published:
    30 March 2022

    [Whitepaper] The Future of Frequency Capping in Privacy-Centric Digital Advertising

    Over the past two years, the entire advertising industry has been lively discussing the impending deprecation of third-party cookies and its implications for each side of the ecosystem. There are countless articles outlining the general concept of Google’s Privacy Sandbox and its alternatives, as well as assumptions on what will happen to the industry as a whole. However, when it comes to frequency capping – one of the most important tools for both publishers and advertisers, and arguably the least controversial one privacy-wise – there is not enough media coverage, apart from some calls to address the topic.

    • Cookieless World
    • Digital Advertising
  • Published:
    28 March 2022

    CMA Investigation Closes and Privacy Sandbox Is Coming to Android

    In this chapter of our “Media Review” series, we describe the results of the CMA investigation into Google’s Privacy Sandbox, Tech Lab’s release of “Seller Defined Audience” and more.

    • Cookieless World
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