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  • Deep Learning
  • Digital Advertising
Authors
RTB House Editorial Team
Published:
4 June 2025

Large Language Models Meet Digital Advertising: Inside IntentGPT's Approach

Digital advertising continues to evolve at a rapid pace, driven by technological advances, changing consumer behaviors, and shifting privacy regulations. We recently sat down with Jaysen Gillespie, Vice President of Global Product Commercialization at RTB House, to discuss IntentGPT, one of our most significant recent innovations. Gillespie has been instrumental in leading the development and commercial rollout of this technology, which represents a fundamental shift in how advertisers can understand and act on user intent across the web.

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  • Published:
    31 January 2022

    The Evolution of Artificial Intelligence

    Each of us experiences contact with artificial intelligence every day. We reach for its possibilities spontaneously and often without realizing that it is to artificial intelligence that we owe the comfort of life and a number of conveniences. Who doesn’t use Gmail, Google Translate, a smart personal assistant or Netflix recommendations? We also watch dozens of ads every day, which are often selected for us by algorithms. How has the evolution of Artificial Intelligence progressed and impacted our lives over the course of history?

    • Deep Learning
  • Published:
    4 January 2022

    5 Reasons to Focus on Contextual Targeting in Advertising

    Looking for some solutions that will improve the effectiveness of your online ads? Leveraging advanced targeting in advertising is one of the first things you need to consider — it allows marketers to reach the right customers, namely those who are interested in your company’s offer. This way you can improve their efficiency and reduce the costs of your marketing campaigns at the same time.

    • Digital Advertising
  • Published:
    22 December 2021

    Our Big Digital Marketing Predictions for 2022

    Change is constant in digital marketing but 2022 looks set to be a year where landmark shifts, including ID-less advertising and contextual targeting, will be formed. Three of RTB House’s in-house experts predict the huge changes on the horizon.

    • Digital Advertising
  • Published:
    10 November 2021

    How Context AI Makes Contextual Targeting Smarter with Deep Learning

    New York, 10/11/2021 – RTB House, a market leader in Deep Learning-powered marketing technologies, is proud to announce the release of its globally available industry-leading Context AI solution. The solution will play a key role in helping advertisers navigate the Cookieless landscape.

    • Company News
  • Published:
    8 November 2021

    Why AI-Powered Contextual Marketing Is The Future

    Contextual targeting is once again becoming a key talking point for brands and digital advertisers. Those marketers who have been in the game for some time might be feeling a sense of déjà vu, but we’re not going back to the past. In this article, we will explain how AI algorithms are revolutionizing contextual targeting techniques.

    • Cookieless World
    • Digital Advertising
  • Published:
    24 August 2021

    What Is Contextual Targeting and How to Get the Most out of It?

    Contextual targeting might not be a new, flashy approach, but with the shift towards privacy-friendly cookieless advertising, it’s about to become a crucial part of every advertiser’s outreach strategy. As Google retires third-party cookies, old methods of targeting will become ineffective, and the ability to target interested users through more subtle markets, like content context, will be one of the keys to marketing success.

    Let’s learn more about contextual targeting, look at some contextual advertising examples, and learn how you can deploy it in your campaigns.

    • Cookieless World
    • Digital Advertising
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