Blog about Digital Advertising & Marketing Technology

Every year, many businesses tell themselves that they’ll start working on their Black Friday promo period sales strategy early this year. However, when October comes around, they yet again find themselves scrambling to prepare for the most important sales period of the ear. This is the biggest mistake any business can make, and our Black Friday report our Black Friday retargeting campaigns report, and this article, are designed to help you understand why.

The rise of online shopping has made it easier than ever for shoppers to find their style, but has created a new pain point for fashion brands: returns. Customers often order multiple outfits, and try them on at home before deciding what they want to keep, and what they want to send back to the warehouse. This has significantly increased the rate of returns in fashion, which comes with its own financial and environmental costs.

When we think about data in the modern world, our thoughts often land upon the famous line from the Rhyme of the Ancient Mariner, “Water, water, everywhere, but not a drop to drink.” Just as ancient sailors could be surrounded by undrinkable ocean water, today we’re drowning in so much data that it can become impossible to leverage its power. Well, it’s impossible without the right tools in any case. As the amount of data we collect has grown, we’ve developed tools that can help us analyze this information and turn it into something useful. The most powerful of these tools is undoubtedly Deep Learning. To understand why, let’s take a look at some of the top Deep Learning applications.

In this Media Review, you can read about Privacy Sandbox’s General Availability, rebranding of First-Party Sets and enlarging its scale, further obstacles in the way of tracking individual users across the Internet, and regulatory updates in Europe.

The independent global marketing technology company appoints new CCO to lead commercial operations.

The cookieless future is fast approaching. This decision by Google, sparked by very real privacy concerns, removes a key personalization capability for advertisers: third-party cookies. To counteract this, Google has been building a series of tools to replicate their functionality, and today we’re going to dive into one of them: Google Topics API.