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  • Deep Learning
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RTB House Editorial Team
Published:
4 June 2025

Large Language Models Meet Digital Advertising: Inside IntentGPT's Approach

Digital advertising continues to evolve at a rapid pace, driven by technological advances, changing consumer behaviors, and shifting privacy regulations. We recently sat down with Jaysen Gillespie, Vice President of Global Product Commercialization at RTB House, to discuss IntentGPT, one of our most significant recent innovations. Gillespie has been instrumental in leading the development and commercial rollout of this technology, which represents a fundamental shift in how advertisers can understand and act on user intent across the web.

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  • Published:
    22 December 2023

    Topics API Today (December 2023): Assessing Its Scale and Usability

    Topics API has been discussed many times in the media at a conceptual level, but there are few detailed studies, especially showing the scale of availability of these signals in the browser. We will try to answer the question of what causes this.

    • Cookieless World
  • Published:
    20 December 2023

    The Top 6 Killer Retargeting Ad Examples

    When many of us think of retargeting, our minds jump immediately to simple banner ads showing off the exact products that have been on our minds—but retargeting is so much more than that. With the right data and technology, we can use retargeting to connect with very specific types of users, or to achieve sophisticated goals. To understand why, let’s take a look at some retargeting ad examples and what they tell us about retargeting in general.

    • Digital Advertising
  • Published:
    15 December 2023

    Privacy Sandbox Advances, Implementation Guide for SDA, First Real-Life IPA Tests

    In this Media Review, you can read about how Privacy Sandbox evolved and determine how close we are to third-party cookies deprecation, find out about key learnings from the recently released SDA Implementation Guide, and see how Meta’s Interoperable Private Attribution tests went.

    • Cookieless World
  • Published:
    7 December 2023

    Privacy Sandbox: What’s Next After 1% Cookie Deprecation?

    As Chrome plans the deprecation of third-party cookies for early 2025, and the deadline is fast approaching, the AdTech ecosystem is in pressing need of a detailed plan of how the phase-out of third-party cookies will look. A clear schedule will help ensure efficient planning and coordination, allowing for a smooth transition to a stable, vibrant ad ecosystem based on Privacy Sandbox. To help achieve this clarity—and to initiate a wider discussion—in this blog post, we will propose what we believe is a viable next step after the 1% deprecation.

    • Cookieless World
  • Published:
    4 December 2023

    RTB House Appoints Krzysztof Słowik as VP of Engineering to Strengthen Growth and Innovation

    Słowik brings a breadth of experience from major tech companies such as Google and Microsoft.

    • Company News
  • Published:
    30 November 2023

    An Ensemble to Die For—Mastering Omnichannel in Fashion Retail

    In Fashion, competition is fierce and building a seamless omnichannel strategy is a must. There’s no “one size fits all”, “straight off the rack” solution. But just as on the catwalk, it’s all about accessorizing and bringing all the key elements together into one stunning ensemble—an omnichannel shopping experience that turns heads and wins conversions.

    • Retail & Ecommerce
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