Blog about Digital Advertising & Marketing Technology

CPMs, CTRs, and AIDA. The marketing world is rife with arcane acronyms, seemingly impenetrable jargon, and even seemingly straightforward terms can have nuanced meanings. There’s no better example of this than remarketing and retargeting, both terms are often used interchangeably, even by seasoned marketing professionals, but there are subtle differences that can make the difference in the success of your marketing campaigns.

Today, we’ll dive into the differences between remarketing vs. retargeting and shed some light on one of the big questions of the marketing world.

In this Media Review you can read about Google’s Privacy Sandbox advancements, Meta’s unprecedented GDPR fine, and Apple’s new preventive measures to third-party tracking.

• How to leverage the opportunities of cookieless solutions
• AI’s indispensability in ecommerce
• How to make gamification work for you
• The importance of agility

Retargeting is one of the best ways for businesses to reconnect with customers and build meaningful relationships that you can convert into a sale, which is why so many businesses want to use it. However, most businesses quickly realize that there are many ways to use the full potential of a retargeting campaign. Retargeting best practices can provide you with several levers that you can pull to optimize your retargeting campaign and get the most bang for your buck.

In this Media Review, you can read 5 stories, including Google renaming FLEDGE to Protected Audience API, results from Google Ads’ IBA testing, and more details about Apple’s change in Safari.

• Contextual SDA passed both quality tests we performed and described in this article
• The mechanisms we used to assess the contextual SDA signals’ quality were: SSPs’ audiences sent via Deal IDs and RTB House’s proprietary ContextAI engine