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RTB House Editorial Team
Published:
8 July 2025

RTB House Joins Network Advertising Initiative and its Board of Directors

New York, NY - 1 June 2025 - RTB House, the performance DSP whose products are powered by unique Deep Learning algorithms, is proud to announce that it has joined the Network Advertising Initiative (NAI) as a member and joined its Board of Directors for the remainder of the 2025 term. This membership reflects RTB House’s dedication to privacy and data protection and its firm desire to advance the practices of peers in the American market. 

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  • Published:
    5 June 2023

    The 6 Best Retargeting Practices and How to Implement Them

    Retargeting is one of the best ways for businesses to reconnect with customers and build meaningful relationships that you can convert into a sale, which is why so many businesses want to use it. However, most businesses quickly realize that there are many ways to use the full potential of a retargeting campaign. Retargeting best practices can provide you with several levers that you can pull to optimize your retargeting campaign and get the most bang for your buck.

    • Digital Advertising
  • Published:
    15 May 2023

    FLEDGE’s Rebranding, UID 2.0 Goes Private, SDA Context Proves Reliable, Google’s IBA Test, and Other News

    In this Media Review, you can read 5 stories, including Google renaming FLEDGE to Protected Audience API, results from Google Ads’ IBA testing, and more details about Apple’s change in Safari.

    • Cookieless World
  • Published:
    27 April 2023

    Seller-Defined Audiences Analysis Series – Part II: Contextual SDA Quality Tests

    Key takeaways from this article:
    • Contextual SDA passed both quality tests we performed and described in this article
    • The mechanisms we used to assess the contextual SDA signals’ quality were: SSPs’ audiences sent via Deal IDs and RTB House’s proprietary ContextAI engine
    • Cookieless World
  • Published:
    24 April 2023

    RTB House Perspective on Google’s Topics Experiment Whitepaper

    On April 18th, Google published the results from Google Ads’ interest-based advertising testing, where, among other tools, Topics API was analyzed. We are happy that the Google Ads team joined RTB House and Criteo in openly publishing findings from experiments with Privacy Sandbox APIs.

    In the report, the Google Ads team compares the effectiveness of applying Topics API, contextual signals, and publisher first-party IDs instead of cookies for Interest-Based Advertising (IBA). Third-party cookies were allowed in this experiment for use cases unrelated to targeting, such as frequency capping and measurement.

    • Cookieless World
  • Published:
    24 April 2023

    What Are First-Party Cookies, and How Can Brands Use Them to Reach Customers?

    The cookieless future is fast approaching, and this means that brands need to rebuild their marketing strategies around alternatives to third-party cookies. Navigating this new environment will require mastering a suite of tools, including another type of cookies: first-party cookies.

    To understand how you can make the most of first-party cookies, let’s dive into what they are, how they work, and how advertisers use them.

    • Cookieless World
    • Digital Advertising
  • Published:
    19 April 2023

    AI vs. Deep Learning vs. Machine Learning in Advertising

    People are bombarded with thousands of ads every day, both offline and online. With the growing popularity of ad-blocking, it’s clear that they are looking for ways to reduce the number of ads shown. One of the big challenges is that most of this ad content is irrelevant to users. This article will explain how AI technology can help advertisers to deal with it and to improve campaign performance with more precise targeting through Deep Learning.

    • Deep Learning
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