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RTB House Editorial Team
Published:
4 June 2025

Large Language Models Meet Digital Advertising: Inside IntentGPT's Approach

Digital advertising continues to evolve at a rapid pace, driven by technological advances, changing consumer behaviors, and shifting privacy regulations. We recently sat down with Jaysen Gillespie, Vice President of Global Product Commercialization at RTB House, to discuss IntentGPT, one of our most significant recent innovations. Gillespie has been instrumental in leading the development and commercial rollout of this technology, which represents a fundamental shift in how advertisers can understand and act on user intent across the web.

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83 Articles Found
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  • Published:
    17 January 2023

    How Brands Can Leverage MarTech Advances to Kick off 2023 with a Sales Bump

    As a new year dawns, many of us are looking toward 2023 with trepidation. A potent cocktail of skyrocketing inflation, a looming recession, and general global instability has created a difficult environment for companies in almost every industry. However, things aren’t as bad as they seem, and if companies can take advantage of the evolving MarTech trends, they can thrive despite the adversity.

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  • Published:
    17 January 2023

    Marketing Minds: Making 2023 the Year of Inspiration

    Every January, many of us lay out our plans to make the coming twelve months “the year of…”

    What’s 2023 for you? The Year of Discovery? The Year of Wellness? The Year of Exercise? The Year of My Career?

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  • Published:
    19 December 2022

    The Top Five MarTech Trends to Watch for in 2023

    It’s that time of year again. The RTB House Team is closing the door on 2022, and our marketing team has been enthusiastically sharing their predictions about 2023. Fortunately, our writing team was there to take diligent notes and turn them into some useful marketing trend insights!

    So grab yourself a warm beverage, and let’s take stock of where we ended up in 2022, and where marketing trends are going in 2023.

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  • Published:
    8 December 2022

    Should I Run Incrementality Tests to Validate a Retargeting Campaign?

    Retargeting is one of the most powerful marketing tools in any brand’s arsenal, but building an effective retargeting campaign is as much an art as it is a science. To maximize the effect of their retargeting campaign, clients naturally want data that proves a retargeting provider is worth their salt. To do this, many companies rely on incrementality testing.

    This makes sense, as incrementality testing is considered the gold standard for good reason. However, they are not a catch-all solution. They aren’t cheap to run, and without a dedicated analytics team to interpret the results, companies can end up spending money on a test they can’t interpret.

    Let’s take a deep dive into incrementality testing, see how it works, and what you need to run one.

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  • Published:
    5 December 2022

    How to Use Retargeting to Maximize the Value of the Zero Moment of Truth

    In an environment where customers have countless ways to engage with a product before purchasing, we need to rethink how we approach marketing activities. To achieve this, marketers often use a concept coined by Google called the “Zero Moment of Truth” (ZMOT). This represents the moment when customers engage with a product or service online before they make any commitments to purchase it.

    Making the most of ZMOT is the key to a successful marketing strategy, particularly regarding retargeting, and this article will help you understand how to do just that.

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  • Published:
    3 November 2022

    How Sports Brands Can Sustain and Gain Through 2025

    Sports brands were already trendsetters but their relevance has increased over the last two years as lifestyles have changed. People have become health conscious and are actively taking part in fitness and well-being activities. Meanwhile, the global shift away from offices (and from more formal officewear) has turned sports clothes manufacturers into the de facto tastemakers of the entire fashion industry.

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