RTB House Editorial Team

2023 is an economy of contradictory forecasts. There is market uncertainty and many macroeconomic factors pointing to difficult times ahead. Meanwhile, we see continued success and strong growth projections for many retailers and categories.

Consumers are also unsure how to feel, but there is a general sense of caution. According to a recent Forrester Report, 64% of Americans and 55% of French consumers are anxious about a possible recession. Because of this, everyday and discount retailers have become critical for online and in-store shoppers.

We will look at some of the challenges and opportunities for discount retailers, focusing on some large brands from the US, Australia, and other countries. We’ll be discussing three elements of retargeting ad campaigns that can positively impact business right now.

People are bombarded with thousands of ads every day, both offline and online. With the growing popularity of ad-blocking, it’s clear that they are looking for ways to reduce the number of ads shown. One of the big challenges is that most of this ad content is irrelevant to users. This article will explain how AI technology can help advertisers to deal with it and to improve campaign performance with more precise targeting through Deep Learning.

Any seasoned marketer will happily tell you that retargeting is one of the best ways to engage with potential customers on the open web. The approach allows you to find and connect with people who have previously shown interest and is a powerful tool when used correctly. But how do you measure and optimize a retargeting campaign? Well, that’s where the real fun starts—we use retargeting statistics.

Retargeting is a great way to reconnect with users and ultimately convert them into paying customers. However, you’re competing with other businesses for the same users’ attention. In this article, we’ll walk you through our top five retargeting strategies and how you can use them to maximize the success of your retargeting campaign and meet your business goals.

RTB House announces the launch of SEM House, a digital agency specializing in the planning and execution of search engine marketing services. What sets SEM House apart is its ability not only to create and distribute quality content, but also to develop complete strategies for it, both locally and internationally.

Programmatic advertising is the foundation of the modern marketing world. Advertisers from around the world are competing for advertising spots with bids that take under a second. This ecosystem is made up of thousands of moving pieces, and one of the most important are Supply Side Platform, or SSPs. While most readers will have heard the term, they may still ask: “What is an SSP?”
This is one of the questions which we’ll try to answer today.