RENAULT Success story
Renault Showcases Captur and Kangoo with Display & Video Banners
Global car brand raises visibility among new users with highly effective campaigns
viewability
video completion rate
Introduction
About the client
The Renault Group is a French multinational vehicle manufacturer established in 1899. Renault is responsible for producing iconic vehicles like the Renault 5 and Renault Caravelle, as well as modern hits like the Renault Clio. The brand is now a leader in electric vehicles, a pioneer of the circular economy, and has pledged to be carbon neutral by 2050.
What they say about us
RTB House used innovative Display and Video banners to showcase what makes the Renault brand so unique. We reached different audiences with relevant ads for the right models from our range, adding a level of personalization to online ads.
Ricardo Nobre
Dgital Manager Groupe Renault Portugal
DESCRIPTION
The challenge
The automobile industry landscape has become increasingly competitive, and a shift online created an opportunity for brands like Renault to reach new customers. OMD Worldwide created a plan for an ambitious awareness campaign to reach a wider range of new users who might be interested in Renault vehicles.
The goal of the campaign was to encourage users to view the new product ads, with a secondary goal to encourage site visits. This would involve using complex datasets to identify high-potential users, and high-quality creatives to help convert potential customers. To help successfully execute the campaign, OMD turned to RTB House.
story
The solution
RTB House and OMD ran two campaigns:
- A Renault Captur campaign targeting consumer audiences
- A Renault Kangoo campaign targeting businesses
RTB House utilized a combination of Display and Video ads, using only pre-roll in-stream placements in order to optimize ad spend.
These creatives were delivered using two tools:
- Contextual targeting, powered by ContextAI, focused on websites with auto-related content
- DIGISEG helped us reach third-party audiences of small to medium business owners and fleet managers for the Kangoo campaign
Success
The result
Both campaigns proved to be a success and RTB House was able to achieve results above and beyond all the client’s expectations.
Clever targeting allowed RTB House to achieve 87.67% ad viewability, far exceeding the campaign goal. This targeting, when combined with compelling dynamic creatives, resulted in a Video Completion Rate (VCR) of 74.05%.
Agency testimonial We were very pleased with the way RTB House combined video and display ads in order to deliver strong awareness results, particularly in terms of VCR.
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