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Report

EMEA Auto Industry Digital Advertising

Above and Beyond: Maximizing ROI in Travel with Advanced Programmatic Advertising Strategies

See what else is in the report

Get immediate access to essential expert knowledge.
See [report preview](https://www.datocms-assets.com/64097/1712849686-promo-periods-doc-preview-2024_04.pdf).

Download your **content**

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See the report and get a snapshot of evolving customer behaviors during various promo periods.

Promo Periods Report - Ramp Up Your Promotions

Retargeting

Packed pages on the year’s promo periods 
and how to leverage them

Strategies to take your sales 
to new heights

See all case studies

Read the best of our clients' success stories.

Featured **case studies**

Designer space in warm colors

Personalized retargeting campaigns boosted home and design brand’s market advantage during a challenging retail period.

Westwing Grows Retargeting Revenue with RTB House by 81% over Black Friday

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Brazilian ecommerce giant registers 3.2x revenue increase from digital ad campaigns

Magalu Continues As An Ecommerce Pioneer With Deep Learning Ad Campaigns

Furniture & design company innovates with retargeting creatives

Performance and Flexibility for a Winning and Demanding Scenario

Push the button. Powering up ads for electronics brands during promo periods

The very best strategists ask: “What are our competitors not doing?” They look for activities that competitors are missing in promotional periods as well as ways to enhance campaign performance.

Electronics customers are, by definition, usually more tech-savvy than in other domains. By the time the sales periods arrive, people know exactly what they want–so it’s no good just pitching ads to customers at the last minute.

We can clearly see sales patterns and make strong predictions about the future, so there’s no reason for any electronics brand to be unprepared for promotional periods.

Users are fiercely loyal to devices and appliances from particular brands. This translates into a huge value over time for electronics brands–through generations of devices and innovations.

We’ve spent hundreds of hours researching promotional periods and then developing a way that any brand can approach these critical moments in the e-commerce calendar with total confidence.

Businesses sometimes shy away from experimentation because it can seem like a risk–but if brands only stick to the same tactics as competitors, they are unlikely to find the niche opportunities that unlock extra value.

# In the guide:

* A snapshot of evolving customer behaviors.
* A list of the global promo periods that should be on your radar.
* All-year-round tactics to ramp up your promotions.
* A quick-fire guide on using data for better-targeted promotions and smarter segmentation.
* An exploration of the essential ingredients of effective retargeting campaigns.
* Tips and tricks for building and executing a winning promo strategy.