Attribution models:
Post-click attribution
Post-click attribution assigns credit for a conversion to the last ad a user clicked before making a purchase. Unlike last-click attribution, it does not consider ads that were only viewed without being clicked. Instead, it focuses solely on user interactions that show active engagement. This model helps advertisers measure the impact of their click-driven campaigns. However, it does not take into account earlier ads that may have influenced the decision. Want to learn more about post-click attribution?