Marketing metrics:
Cost per sale (CPS)
Cost per sale (CPS) is a metric that determines the cost incurred for each successful sale generated through advertising. It helps marketers assess the efficiency of their ad spend relative to revenue. A lower CPS indicates a more profitable campaign, while a high CPS suggests potential inefficiencies. Strategies to optimize CPS include improving targeting, enhancing ad creatives, and testing different bidding models. Want to explore more?