Renault Showcases Captur and Kangoo with Display & Video Banners

The Renault Group is a French multinational vehicle manufacturer established in 1899. Renault is responsible for producing iconic vehicles like the Renault 5 and Renault Caravelle, as well as modern hits like the Renault Clio. The brand is now a leader in electric vehicles, a pioneer of the circular economy, and has pledged to be carbon neutral by 2050.

The automobile industry landscape has become increasingly competitive, and a shift online created an opportunity for brands like Renault to reach new customers. OMD Worldwide created a plan for an ambitious awareness campaign to reach a wider range of new users who might be interested in Renault vehicles.

The goal of the campaign was to encourage users to view the new product ads, with a secondary goal to encourage site visits. This would involve using complex datasets to identify high-potential users, and high-quality creatives to help convert potential customers. To help successfully execute the campaign, OMD turned to RTB House.

RTB House and OMD ran two campaigns:

• A Renault Captur campaign targeting consumer audiences
• A Renault Kangoo campaign targeting businesses

RTB House utilized a combination of Display and Video ads, using only pre-roll in-stream placements in order to optimize ad spend.

These creatives were delivered using two tools:

• Contextual targeting, powered by ContextAI, focused on websites with auto-related content
• DIGISEG helped us reach third-party audiences of small to medium business owners and fleet managers for the Kangoo campaign

Both campaigns proved to be a success and RTB House was able to achieve results above and beyond all the client’s expectations.

Clever targeting allowed RTB House to achieve 87.67% ad viewability, far exceeding the campaign goal. This targeting, when combined with compelling dynamic creatives, resulted in a Video Completion Rate (VCR) of 74.05%.