Deep learning technology is a rapidly trending subfield of AI which mimics human neural networks to process data and make decisions at lightning speed across countless options. RTB House was awarded the 2018 Big Innovation Award by the Business Intelligence Group for adopting deep learning within every single algorithm, resulting in higher returns on investment for its advertisers.
RTB House implemented self-learning algorithms to four different areas of its core technology stack. The algorithms based on deep learning enable better predictions for users clicking on advertisements (CTR), which translates to an increase of up to 16.5 percent without altering the budget of the campaign.
Thanks to deep learning, modules that estimate the the probability of conversion values are also able to increase overall efficiency of retargeting activities by up to 29%. Recommendations based on deep learning can match the displayed products to the shopping preferences of potential customers up to 41 percent better, compared to campaigns that do not use deep learning. RTB House is currently the first retargeter in the world using deep learning within all of its algorithmic marketing.
“This year’s winners show the diversity of innovation and its impact on the economy, our cultures and the world as a whole. We are thrilled to be honoring RTB House as they are leading by example and making real progress on improving the daily lives of so many” said Maria Jimenez, chief operating officer of the Business Intelligence Group.
“At RTB House, we are constantly working on updating our solutions to the new levels. This has led us to the point where we can say that 100 percent of our algorithms are based on deep learning. This translates into tangible benefits for customers and an increase in the effectiveness of their online advertising activities. That is why we are very happy that our work is appreciated in the world. This award is for all of us at RTB House, which couldn’t have been achieved without the hard work and commitment to improving our technology and close relationship with our clients” – comments Radosław Dobrołęcki, Business Development Director USA from RTB House.
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry awards programs, these programs are judged by business executives having experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.
