Mateusz Jędrocha

With video advertising evolving to make campaigns more efficient and effective, there’s a reason why online marketers are falling in love with the technology.

Contextual targeting is once again becoming a key talking point for brands and digital advertisers. Those marketers who have been in the game for some time might be feeling a sense of déjà vu, but we’re not going back to the past. In this article, we will explain how AI algorithms are revolutionizing contextual targeting techniques.

Worried about runaway video campaign costs? You’re not alone, thankfully there are ways to keep the costs under control.