ResourcesThe Consumer Habits...


The Consumer Habits Reshaping Ecommerce

In May 2021, Ascendant Network surveyed its marketing and ecommerce VPs and Directors to assess their performance over the past year and to share what they see ahead. Some of North America’s most successful retailers took the survey. The results are presented here by RTB House.

In the guide:
  • Some of North America's most successful retailers share what they see ahead
  • Tips on how to shift offline customers to online
  • Product categories that over and underperformed in recent years
  • Best practices to drive up Average Order Value
  • Ways to encourage repeat purchases
  • Insight and patterns from online shopping sessions


of first-time online shoppers visited sites for 3-5 minutes

$1-5 B

most respondents are at companies with such annual revenues


how-tos on shifting offline customers to online

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Leveraging personalization into search and on-site data is helping drive purchase, and a lot of retailers are starting to move more mid-funnel to bring in users through personalization and video in order to increase brand awareness and drive purchase consideration.

Rich Johnson

VP of Sales, RTB House

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